Zhongling He

Project one : Artefact Digital Marketing Project for a Leading Beer company March 2022 - Present

• Act as PM, conduct digital marketing strategy through 3 years of bottle scan data analysis, and re-design marketing motivation mechanism

• Private Marketing strategy: build from 0-1, map out all possible routes for customers; Learn from industry best practices and conduct WeChat group operation plans: attract new customers, daily operation plans, convert to sales; Choose ecommerce route and implement Project two : Blackstone Post Merger Integration Strategy Consultant July 2021- Feb 2022 Three years strategy and 2022 implementation plan for a leading cosmetics packaging company Project three : Start-Up Initiative: Zenudo is a technology company aimed at solving data problems for international brands selling online in China 2019 July - 2021 July

• Act as the bridge of third-party ecommerce and marketing service providers with its international brands, design consulting + software-based solutions.

• Build the software-based solutions from 0-1 with a team of five people. We collect, clean, and transform 1st party data from sales and marketing platforms, and make business-ready data available via a single API

• Deliver international brands with a cloud-based data management platform, and a reporting and analytics web application for all their digital data, providing a firm foundation for the Brand's success in China

• Strategic Decision team: Led "logistics perfect experience" project cross business lines; consolidated voices from various channels including complaints, consulting, and refund; standardized data labelling; designed 30+ indicators to enable JIT monitoring;

• Tmall Global Import business BI: Designed data dashboard product; enabled business decisions through developing indicators quantifying business impact, operations and after sales management; ensured on-time business visibility