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Prerna KapoorPK

Prerna Kapoor

Business Growth Strategy | FMCG | E-Commerce

800 €/Tag
Berlin, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Prerna

My Name is Prerna Kapoor. I have 9 years of experience in FMCG, E-Commerce and Retail Sector. My experience is rooted in account management, category development, analyzing consumer insights, spotting white spaces, and evaluating business potential. I specialize in revenue growth management that includes top -line growth while maintaining margin disciple through effective deployment of trade budget through price offs, mix management, trade margins, and bundling.

I have managed both B2C and B2B offline / online sales channels, which helped develop good unterstanding of specialized Retail needs.

3 companies i worked with are Amazon EU (1 year 7 months), ITC - which is a leading Indian FMCG company (6 years) and Spencer's Retail (1.5 years).

Having worked with both brand and retail is a highlight of my career, because it has been very helpful in making me more practical with my decision making.
  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Konversationssicher

  • Hindi

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Amazon
    Sr. Vendor Manager
    E-COMMERCE
    Februar 2024 - September 2025 (1 Jahr und 7 Monate)
    Berlin, Deutschland
    P&L responsibility of 2 Dutch and German Softlines Vendors for their pan EU business on Amazon.
    Commercial terms Negotiations
    Promotion Planning for Big Sale Events
    Joint Business Planning
    Stock Forecasting
    Conversion Rate Optimization
    Ads strategy alignments
    Upselling and Cross selling of Services
    Vendor Manager Strategic planning Business plan Stock management Pricing strategy
  • ITC Limited
    Category Development Led
    MODE & KOSMETIK
    Februar 2023 - August 2023 (6 Monate)
    New Delhi, Indien
    Category strategy ownership for personal and home care portfolio for key accounts sales channel operating in 20+ regions with different cultural consumption patterns

    Revenue growth and margin management through promotions, trade margins, mix management and bundling

    Used Nielson Data for market share tracking and taking corrective actions

    Go-to-market planning for new launches and seasonal categories

    Stock planning with operations and demand planning teams
    Revenue Management Business analysis Sales funnel Business development
  • ITC Limited
    Key Account Management
    LEBENSMITTELINDUSTRIE
    Dezember 2019 - Januar 2023 (3 Jahre und 1 Monat)
    New Delhi, Indien
    Key point of contact for business development and relationship building with 2 leading retail chains for foods and beverages business

    Effective deployment of trade budget

    Better Share of shelf visibility, competitive assortment building

    Overseeing End-to-end execution from receipt of purchase orders to deliveries to payment reconciliation
    Key account management Category development Pricing strategy Business development

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