Paulina Acuña De La Flor

Hi, I’m Paulina.

I help automotive brands communicate better, operate smarter and grow through clear strategies, strong execution and human-centered marketing.

🚗 𝟭𝟯+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗮𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗹𝗱

My career has been built across marketing, sales and aftersales, where I’ve turned complex operations into campaigns, projects and initiatives that actually create impact. I enjoy bringing structure to fast-moving environments and translating business needs into solutions that teams can understand and execute.

📣 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻

I’ve led multi-brand programs, shaped communication flows, supported campaign design, developed pricing initiatives, coordinated dealer networks and worked closely with senior leadership and international headquarters. I like projects that mix creativity, data and coordination.

📈 𝗪𝗵𝗮𝘁 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝗺𝗲

I love the moment when a strategy becomes real: when a campaign shifts behavior, a customer experience improves, a process finally works or teams align around a shared vision. I’m at my best when I can turn scattered ideas into clear, actionable plans with measurable results.

• • Increased spare parts and accessories sales by 11% YoY across the dealer network by analysing aftersales performance, optimising inventory levels, eliminating obsolete stock, implementing profitability based pricing strategies and coordinating targeted marketing campaigns.

• • Coordinated national aftersales performance and dealer profitability initiatives, aligning sales strategies and marketing actions with Porsche AG and LATAM HQ to enhance customer satisfaction, service quality and sales results.

• • Raised the Customer Satisfaction Index by 0.5 pp YTD to 9.2/10 and sustained through root-cause analysis, individualised dealer action plans, and bi monthly aftersales marketing campaigns supported by 100 % completion of mandatory training programs.

• • Launched Latin America's first Aftersales Vocational Education Program (PAVE) in partnership with Porsche AG, training 13 technicians under a dual certification in Porsche Global Standards and Electric Mobility.

• • Delivered financial and operational consulting across VW Group dealer networks (VW: 162, Audi: 34, Porsche: 12), strengthening profitability, process efficiency, and business performance through data-driven programs and on-site coaching.

• • Increased dealer Return on Sales by 0.5 pp by leading the Most Attractive Franchise Project, conducting financial analyses for all dealerships, and providing on-site business coaching to implement profitability strategies.

• • Improved network profitability from 1.5% to 1.9% RoS by implementing the Cost of Franchise Program, achieving 72% dealer compliance and earning VP-level recognition, later adopted as a best practice across other VW Group brands.

• • Increased aftersales revenue by 25% and workshop productivity by 15% within six months across 25 dealerships by implementing the Aftersales Coaching Program that enhanced planning accuracy, inventory control, and technical training.