Über Omar
Consultant indépendant spécialisé sur Amazon (Vendor & Seller Central), j’accompagne les marques dans la structuration, l’optimisation et l’accélération de leur performance commerciale sur la marketplace. Fort de plusieurs années d’expérience au sein d’Amazon Europe, j’ai piloté plus de 100M€ de portefeuille annuel dans la catégorie Consumer Goods, tout en développant des stratégies cross-EU à fort impact sur la croissance et la rentabilité.
Je vous aide à développer votre marque sur Amazon à travers une approche data-driven, orientée résultats et durable :
• Audit & stratégie Amazon : positionnement, catalogue, pricing, buy box, marges.
• Optimisation Retail & SEO Amazon : contenus A+, fiches produits, mots-clés, visibilité organique.
• Publicité & performance (Amazon Ads) : campagnes sponsorisées (SP, SB, SD), ROI et ACOS optimisés.
• Gestion de promotions & opérations clés : Prime Day, Black Friday, Deals, Coupons.
• Pilotage de la relation Amazon : Vendor/Seller negotiations, P&L management, business planning.
Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Arabisch
Muttersprachlich oder zweisprachig
Vor Ort möglich
Paris (bis zu 50 km)
Projekt- und Berufserfahrung
- AmazonEU Retail Account ManagerSeptember 2022 - Heute (3 Jahre und 9 Monate)Paris, France• Managed €100M+ vendors partnerships across Health & Personal Care category, developing brand strategies in +5 market segments across EU to drive sustainable commercial growth and customer engagement, collaborating with cross-functional teams (finance, operations, marketing, legal, and sustainability).• Led vendors promotional strategies (Prime Day/Black Friday, Coupons, Everyday Low Price, Advertising Synergies), achieving +60% YoY growth in deal revenue (€14.2MM) over FY24 and negotiated high-value agreements to maintain margins by unlocking additional investments (+€5.5MM profitability recovery), while maintaining vendors satisfaction (scored 5/5).• Served as the EU lead for #3 Household Vendor (#1 Global Oral Care Brand), owning the Retail x Advertising partnership, managing a team of +15 contributors and sharing best-in-class strategies/practices with US, LATAM, and APAC teams, leading to +112% YoY increase in Ads Spend (+€3MM) and +45% revenue growth.• Drove category-wide marketing campaigns for large scale product launches, leveraging SEO, Paid Ads, and Digital Content to maximize Brand reach (+72% New-to-Category customers) YoY and conversion rates (+42% YoY).
- MicrosoftDigital Marketing ManagerSeptember 2021 - August 2022 (11 Monate)Paris, France• Led cross-functional coordination between Product Marketing (Azure, Microsoft 365, Dynamics), Digital Strategy, and Sales teams to align content strategy with business priorities and long-term online brand positioning.• Owned the development and full-year execution of a strategic SEO roadmap across key thematic areas (Cloud, AI, Cybersecurity, Modern Workplace), driving qualified traffic (+12% lead generation) and supporting the pipeline for digital sales teams.• Coordinated external content agencies (SEO writers, web analysts, UX teams) to implement semantic and technical SEO recommendations, leading to improved SERP rankings (Google #1 on Cloud Management), optimized landing pages, enhancing user journey across Microsoft.fr.• Delivered cross-channel content optimization strategies including website audits, netlinking campaigns, CTA redesign, and metadata refreshes, driving +35% organic traffic growth and boosting key product discovery (Azure).
- TooddocStrategic Marketing intern - Health Tech startup (SaaS)September 2020 - Januar 2021 (4 Monate)Brussels, Belgium• Developed and executed multi-channel communication flows (email, social, content) and aligned marketing actions with business development goals, supporting user growth in a competitive health-tech environment, while managing a community of +200 medical professionals (dentists mainly).• Contributed to the startup's go-to-market and digital acquisition strategy by launching and managing targeted PPC and social media campaigns, optimizing spend and conversion through audience segmentation and performance tracking.• Analyzed customer behavior and in-app funnel data to identify UX improvement opportunities, partnering with design and product teams to streamline onboarding and boost engagement.
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Ausbildung und Abschlüsse
- Master in Management - PGESKEMA Business School2022Strategic Marketing & Business Development
- License in Economics and Management – International Track (University of Bologna)Université Côte d'Azur (UCA)2019License in Economics and Management – International Track