Lucia Serrat

Development and implementation of brand and visual strategies. Brand and commercial content creation. Management of corporate events and stands (IFEMA). Content creations for official (internal and external) communications. Coordination with press, media, and sector organizations. Corporate identity design and production (online-offline) of graphic materials for campaigns. Artistic direction for photography and video. Image retouching and editing. Web maintenance with WordPress.

Multichannel campaigns for corporate brands: Corona, Budweiser, Franziskaner, Stella Artois, Cubanisto, and Spaten. Internal communications development. Planning and design of social media content. Creation of client proposals. Contact with suppliers. Large format design (totems, mega placements, roll-up banners, displays). Corporate identity development (logo, brand book). Image editing and digital illustration. WordPress web design.

Analysis of the retail and hospitality channel. Collaboration in defining the national Marketing plan. Participation in the development of promotional materials. Planning, management, and allocation of activation tools in coordination with the sales team. Implementation of promotional actions in the target area. Management of international visits to hospitality channels (HoReCa).