Louis Gersten

hey there, i'm louis!!

i help design-conscious brands bridge the gap between who they are and how they appear online. you know that feeling when you see an amazing brand in person but their website feels... disconnected? that's exactly what i solve.

i create complete brand identities or evolve existing ones to their next level – from core strategy to visual identity. then i bring it all to life through digital brand hubs that actually feel like an extension of who you are. everything i make is handcrafted, no templates, built specifically for your audience.

what makes my approach different? i offer a full-stack creative process – brand development + product design + technical implementation. most specialists handle one piece, but i understand both the strategic side and execution side, which lets me create truly cohesive experiences.

my background includes 4 years as a branding and marketing manager for a high-end interior lighting retailer, which gives me insider perspective on premium brands and how they think. i get the challenges of translating physical presence into digital experiences that actually work.

currently based in tokyo, working with clients globally who are caught in what i call the "elevation gap" – brands that have invested in their physical presence and products but find their online experience doesn't match that quality.

i genuinely care about my clients' success beyond just making money. i want to understand their brand deeply and create digital experiences that connect with their audience in meaningful ways. my goal is always partnership, not just transactions.

the result? cohesive brand experiences that help you connect with your audience both online and off, elevating your market position while staying true to who you are.

check out my work: art--work.com

open to new projects & collaborations – let's connect