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Laura OechelLO

Laura Oechel

UX/UI & Product Designer | SaaS, HealthTech, Figma

260 €/Tag
Lisbon, PT
3-7 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Laura

Hi! 👋 I’m Laura, a UX/UI Designer with 3+ years of experience in B2B SaaS, for CRM and HealthTech. My focus is on creating user experiences that are smart, increase attractiveness and deliver traceable results. I work end-to-end; from research and ideation to high-fidelity design and testing, balancing business goals like OKRs, user needs and aesthetics.


At rapidmail, Germany’s leading SaaS platforms for newsletter-marketing, I led UX work as a solo designer for several key projects, including onboarding, pricing, automation and AI features improving adoption and retention through data-informed design decisions.
Later at Lucoyo Health, I was responsible for the redesign of a feature of a psychotherapy practice management platform, where I optimized conversion and UX through user research, prototyping, and testing.

My work blends UX research, product design, and visual storytelling, I support that by a background in motion design and animation. I love to find creative space for UX and come up with clever ideas even in complex and heavy GDPR-constrained environments.

Check out my LinkedIn profile: or my website:
I speak fluent german & english.




Tools & Methods

Figma · Adobe Suite · Design Systems · UX Research · Wireframing · Prototyping · Usability Testing · Interaction Design · Motion Design · Claude AI · Framer · Notion · Miro

Industries
SaaS · HealthTech · B2B · MarketingTech · Creative Agencies

Currently working remote from within the EU, open to both freelance (B2B) and long-term collaborations with startups, scaleups and digital teams that look for hands-on support.


Let's have a chat on how I can support you to make your product stand out! 🎉
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Portugiesisch

    Grundkenntnisse

Vor Ort möglich
Lisbon (bis zu 50 km)

Projekt- und Berufserfahrung

  • Lucoyo Health GmbH
    Product Designer
    MEDIZIN
    September 2025 - Oktober 2025 (1 Monat)
    Cologne, Deutschland
    As a Product Designer at Lucoyo Health, I was responsible for the usability of the digital platform for psychotherapy practices. One of my main projects was the redesign of the psychotherapy request page, where I improved the conversion rate and overall UX through targeted user research, iterative prototyping and personalization options. I structured complex requirements and strong GDPR reliance into clear flows, made design decisions transparent and guided the team through all phases.
    User Research UX/UI Design Prototype Figma
  • rapidmail (Positive Group)
    UX Designer
    DIGITALAGENTUREN & IT-CONSULTING
    Juli 2022 - Juni 2025 (2 Jahre und 11 Monate)
    Freiburg im Breisgau, Deutschland
    rapidmail is Germany’s leading SaaS platform for creating engaging and efficient newsletter campaigns. I led the end-to-end development of a multitude of features, In-App as well as marketing-related topics on the landingpage.

    ► From ideation until Go-Live support for our second AI feature with a current 8% adoption rate
    ► Designed an Onboarding To-Do List that exceeded usage goal by 116%
    ► Designed and user-tested a new Pricing Page whose perceived attractiveness increased by 18%
    artificial intelligence UX Design UI Design SAAS User Research
  • neuwaerts GmbH
    UX/UI Designer / Marketing & Motion Designer
    DIGITALAGENTUREN & IT-CONSULTING
    Februar 2022 - Juni 2022 (4 Monate)
    Hanover, Deutschland
    My role at Neuwaerts was not defined by my job title. I operate as a mythological unicorn, a hybrid between a Motion and Visual designer, with skills and experiences expanding into design research, prototyping and UX design.

    ► Transformationswerk: UX/UI of new landingpage, rebranding including logo and scalable Figma Design System. Live: https://www.transformationswerk.de/
    ► Beluga Reisen: UX Audit
    ► LBS Zukunftswaende: Motion design and Creative ads for Social Media
    ► Metropolregion.de: UI / Interaction design for website engagement
    Graphic Design Webdesign Social media Motion design Marketing

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Ausbildung und Abschlüsse

  • Diploma
    Filmuniversität Babelsberg KONRAD WOLF
    2016
    2D / 3D Animated movies
  • Weiterbildung, UX / UI Design
    Ironhack
    2021
    Weiterbildung, UX / UI Design

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