Ignacio Ruiz Cabrol

As a Creative Developer in a Digital Marketing Agency, I developed high-end web animations & interactive 3D experiences using Three.js, GSAP, and React.js to create immersive and engaging marketing campaigns. My work focused on crafting visually stunning, performance-optimized animations that enhanced user engagement and brand storytelling.

Beyond animations, I integrated data analytics using PostHog and Google Analytics, enabling data-driven insights into user interactions. By tracking animation engagement, I provided valuable metrics to optimize campaigns for better conversion and retention.

With a strong technical foundation in WebGL, shaders, and advanced front-end development, I combined creativity with code to push the boundaries of web experiences, ensuring both aesthetic appeal and measurable impact.

At doola, I developed excellent agility as a Full Stack Engineer with a strong technical background. I effectively managed requirements, translating them into actionable steps that resulted in successful product features. Fintech startups have a dynamic and fast-paced environment, and my experience in a wide range of responsibilities, such as:

- Designing a scalable Frontend structure which allows us test different A/B testing quickly, understanding that the goal is optimize conversion. I worked closely with the Growth team in this capacity and the result were successfully.

- Implementing a clean software architecture for the customer's dashboard app, leveraging layers to build modular software that scales rapidly.

- Developing a custom Typeform API Wrapper to handle dynamic forms due to business requirements, enabling us to quickly iterate over forms, flows, processes, and data while aligning the solution with the business logic and system objectives.

- Creating a microservice to manage various Webhooks and fire notification actions, such as notifying the team via Slack or triggering specific email campaigns, as execute internal processes.

- Wrapping Stripe and PayPal APIs to work with the business model effectively, requiring a thorough understanding of the system to match them both. These technical tasks, alongs many other ones, were complemented by supporting internal activities such as planning workflows collaborating with different departments, all of which are common in small to medium startups where with less human resource you have to move forward.

Full stack at Localyze's mobility relocation platform. SaaS solution which streamlines the complexity of bureaucracy of the German law. Greenfield project, where I could put on practice my whole fullstack skills. I led the project in early stage working hand by hand with the founders, managing respond successfully to the needs. Some of my accomplishments:

- Modeling successfully the business model in a relational databased (PostgresSql) combined with a non-relation database (MongoDb), building the first functional SaaS prototype.

- Build the web app that was composed of a ReactJs in Frontend with two different users to access and ruby on rails in backend.

- Be able to respond to the demand in terms of functionalities to add, which enabled Localyze to move forward in business.