Eva W.

Content Manager for Birkenstock being responsible for the Birkenstock Care Essentials line.

- end-to-end content production from strategy and benchmarking, briefing creatives, sample logistics, executing and shooting the content, briefing for post-production, publishing and analyzing.

- Social Media Management and Strategy taking care of Meta, Instagram and Spotify, from strategy creation including content strategy, visual guidelines, tone of voice guidelines, as well as community guidelines. Taking care of Social Media content calendars including a clear content strategy and engaging copy, content publishing, community management, content analysis and reporting, as well as paid media.

- web and editorial content working on SEO optimized blog posts, website texts and images, newsletters, internal communication, as well as LinkedIn articles. Media and content monitoring and analysis to make data-driven improvements.

- working on campaign creation and management, such as the teasing campaign of the brand. - collaborating with and leading graphic designers, a community manager, as well as a copywriter and collaborating cross-functionally with local Marketing, content and Social Media Managers, photographers, videographers, producer and retouchers, as well as product and supply chain managers.

With my work as a systematic coach, I support people in decision-making and change situations. By using methods to define resources, values and interests, I work with them on defining and strengthening their personal path and on going through their everyday life more confident and satisfied.

Supporting companies in the luxury, wines & spirits, fashion & design, as well as psychology & health industry with their set-up of and their presentation on social networks, as well as with the creation of creative and meaningful content. Activities include strategy and management of various social media platforms, as well as monitoring the account's analytics and creating reports. I furthermore work on trend forecasting and benchmarking for the brands and support them with content creation for platforms such as homepages, podcasts, blog posts, newsletters, and articles for magazines. Beyond that, my scope of work includes supporting my clients with their online marketing, community management and the coordination of external partners for photo and video shoots.