Über Christian
I am a 40 year old, cross-media award winning Marketing, Sales & Project Manager & Senior Consultant, focusing on the DACH (German, Austrian, Swiss) & EU market.
For the last 15 years, I worked as a Brand, Marketing & Sales Director for SMEs, Blue Chip Companies, public broadcasters, agencies and self-employment.
I have a proven track record and broad experience in helping companies in (Online) Sales, Project, Brand Management, and (Digital) Marketing in various channels.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Konversationssicher
Vor Ort möglich
Königswinter (bis zu 50 km)
Projekt- und Berufserfahrung
- Mulitple ClientsConsultant / Interim Manager for (Digital) Marketing & Sales SolutionsNovember 2021 - Heute (4 Jahre und 7 Monate)Max-Planck-Straße 1, 84085 Langquaid, GermanyMultiply projects, f.e.:• consulting: Launch medical device in Germany• Freelancer: Integration of a CRM System in an E-Commerce Shop• Freelancer: Installation CRM-System in Sales Team• Freelancer: Marketing & Sales Strategy for FinTech Launch• Freelancer: customer development program• Freelancer: Customer Success / Service program• Freelancer: Launch Marketplace in Germany
- Alma Lasers GmbHDirector Marketing & SalesJuli 2020 - September 2021 (1 Jahr und 2 Monate)Nuremberg, Germany- Change management- Planning and implementation of marketing & sales strategies and activities- Marketing & sales controlling, analysis, development of new sales channels- Lead management as well as development and integration of new customers- Strategic and tactical customer care / key account management Projects:- Reorganization of the marketing department- Relaunch of the website www.alma-lasers.de- Implementation and developement of the CRM system Netsuite, Oracle- New development of personas, the customer journey and sales pitches- Development of the sales channel for general practitioners in private practice- Introduction of a new commission model & bonus system- Introduction of digital marketing & sales tools (Hootsuite, Hotjar, guestoo, eTermin, etc.)- Planning and implementation of NISV specialist training courses- Restructuring of the lead structure, process development of sales reporting
- REVIDERM AGSales DirectorFebruar 2018 - Dezember 2019 (1 Jahr und 10 Monate)Munich, GermanyManagement of the sales team and key accounts for cosmetics, technologies, make-up, food supplement, and profit lounge- Planning and implementation of sales strategies and activities- Sales controlling and analysis as well as business development of new sales channels- Lead management, development, evaluation, acquisition, and integration of new customers- Strategic and tactical account management and Key-Account-Management for key customers- Establishment of a network for cooperation with key personalities and stakeholders
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Ausbildung und Abschlüsse
- Diploma - Media Management & EconomicsUniversity of Applied Sciences, Cologne2009Media Management & Economics
- Business Administration and ManagementUniversity of Bayreuth2005Business Administration and Management
Zertifizierungen
- Scum Master (PSM1)www.srum.org2022