Christiana Machado Mertens

• • Directed regional sales strategy across DACH & Eastern Europe.

• • Led and coached 8-person sales team to achieve high performance.

• • Built strong client relationships for long-term loyalty.

• • Optimized sales processes using CRM analytics and market insights.

• • Due to the takeover by an investor, a reorganization took place and the position was consolidated.

Development and execution of sales strategies, including the design and implementation of effective sales structures, the building and scaling of high-performing sales teams, as well as the coaching and continuous development of sales professionals. Additional focus areas include business development, customer relationship management, and long-term customer retention to ensure sustainable growth and lasting client partnerships.

• • Led 12-person direct sales team for new and existing business.

• • Executed growth strategies and expanded market presence

• • Managed complex projects and key accounts.