Bianca G.

Turning Complexity into Clarity through Strategic Design.

Hi, I’m a specialized UI/UX Designer and Branding Expert based in the heart of the Euregio (Eupen). I help companies and public institutions transform their digital presence from "fragmented" to "future-proof."

Why work with a boutique agency?

In a world of bloated agencies, I offer the speed, direct communication, and deep expertise of a specialized partner. I don’t just design screens; I build systems that allow your brand to scale without losing its soul.

My Core Expertise:

Design Systems (Figma): My specialty. I build robust, documented libraries that bridge the gap between design and development. This reduces your time-to-market and ensures 100% visual consistency across all platforms.

UX/UI Design: User-centricity is at the core of everything I do. From wireframing to high-fidelity prototyping, I focus on intuitive interfaces that convert users into loyal customers.

Strategic Branding: A brand is more than a logo. I define your visual identity, tone of voice, and brand guidelines to ensure you stand out in the German and European markets.

Web Design: High-performance, responsive websites that don't just look great but are engineered for usability and accessibility.

My Process:

Discovery: Understanding your business goals, technical constraints, and user needs.

Strategy: Defining the design language and architecture.

Execution: Iterative design in Figma with constant feedback loops.

Handoff: Providing developers with clean assets and clear documentation.

The "Nearshore" Advantage:

Located in Eupen, I offer a unique international perspective. I combine the reliability and precision of the German market with a flexible, multilingual approach. Whether you are a German SME looking for a digital overhaul or a public entity needing accessible design, I am your local partner with a global standard.

Let’s build something systematic. Let’s talk.

In my role at OSF Digital, I spearheaded the UX strategy and design execution for complex B2B E-Commerce solutions, specifically within the Salesforce ecosystem. My approach combined deep user research with systematic design to create high-performing digital shops.

Key Responsibilities & Achievements:

UX Research & Strategy: Conducted comprehensive stakeholder and user interviews to map user journeys and define data-driven Personas.

Systematic Design Integration: Seamlessly integrated corporate design requirements into the Salesforce Lightning Design System, ensuring brand consistency across complex technical environments.

Responsive E-Commerce Design: Designed and optimized fully responsive B2B shop interfaces, focusing on conversion and seamless multi-device experiences.

User-Centric Validation: Led Usability Testing sessions to validate design decisions and iterate based on real user feedback.

Cross-Functional Collaboration: Acted as the primary bridge between developers and clients, ensuring design feasibility and a smooth handoff process.

Tools & Stack: Expert use of Figma, FigJam, Miro, and Adobe Creative Suite for design; Jira and Confluence for agile project management and documentation.

Core Objective:

My focus was on building customer-centric B2B E-Commerce shops that truly addressed user needs—answering the critical questions: What does the user actually require? What tasks must the shop fulfill? Who is the target audience?

Focus: App Conception, Strategic Rebranding & E-Commerce Development

During my tenure at ROM ag, I was responsible for a diverse range of digital transformation projects, spanning from mobile app conception to full-scale brand identity development and localized E-Commerce solutions.

Key Responsibilities & Achievements:

Mobile App Conception (iRom): Designed the conceptual User Experience for the iRom app, a dedicated iOS-based configuration tool for professional consultants. The app serves as a comprehensive information, consulting, and sales platform.

Strategic Rebranding (rom1961): Led a complete brand overhaul during the pandemic, which included logo development, persona definition, and customer journey mapping.

Multilingual Web Presence: Developed a new corporate website for rom1961 in four languages using WordPress, ensuring a broad international reach.

E-Commerce Development (SENSOO): Architected the UX and visual identity for the SENSOO shop.

Initiated the project in Adobe XD following extensive A/B layout testing.

Personally implemented the webstore using Divi and WooCommerce to meet budget constraints while ensuring a "young, bold, and dynamic" brand presence that stood out from competitors.

Ongoing Digital Maintenance: Managed and optimized the existing living-rom.com web presence.

Core Objective:

My goal was to equip specialist consultants with modern digital tools while revitalizing legacy brands for a digital-first audience through cost-effective yet high-impact design and development.