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Benjamin GröschelBG

Benjamin Gröschel

Sales & Go-to-Market Strategy

1.190 €/Tag
Nürnberg, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Benjamin

I am an experienced sales leader and entrepreneurial business strategist with a strong engineering background and proven track record of success in building and scaling businesses. My expertise lies in business model development, sales & go-to-market strategy, and team leadership. I am passionate about developing and implementing innovative strategic approaches with early-stage ventures, empowering them to transform their innovative ideas into thriving businesses.
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Französisch

    Grundkenntnisse

Vor Ort möglich
Nürnberg (bis zu 50 km), München (bis zu 50 km)

Projekt- und Berufserfahrung

  • Roboception GmbH
    Freelance Sales Strategist
    HIGHTECH
    März 2025 - Heute (1 Jahr und 3 Monate)
    München, Deutschland
    - Supported outbound sales acceleration for 3D vision software (rc_reason) in the field of industrial automation and intralogistics
    - Conducted an in-depth competitor analysis across the 3D vision software market, evaluating technical capabilities, pricing structures, and go-to-market approaches
    - Supported direct customer acquisition by identifying high-potential leads, crafting personalized outreach, managing quoting processes, and driving conversion through trade fair interactions and remote demos
    Sales Strategy Sales Excellence Pricing strategy Industrial Automation Robotics
  • deepeye Medical GmbH
    Go-to-Market & Internationalization Strategist
    MEDIZIN
    Juni 2024 - Heute (2 Jahre)
    München, Deutschland
    - Enabled the internationalization strategy for an innovative AI-powered ophthalmology diagnostic software by conducting a detailed market analysis of five potential target countries taking into account the local reimbursement systems and regulatory requirements for medical devices
    - Developed a comprehensive market prioritization framework and strategy to guide international expansion, considering factors such as market size, reimbursement pathways, and regulatory barriers
    - Designed and implemented the company's customer journey and sales process, ensuring efficient and scalable customer acquisition by mapping and implementing it into the CRM system (HubSpot)
    Go-to-Market (GTM) Strategy Healthtech Customer Relationship Management (CRM) Internationalisierung Artificial Intelligence (AI)
  • HDC Group (Solutions GmbH & Blueprints GmbH)
    Freelance Go-to-Market Strategist
    ENERGIE
    April 2025 - November 2025 (7 Monate)
    - Supported the market launch of an innovative simulation and optimization software for energy systems in critical infrastructures (HDC Solutions GmbH)
    - Supported the market positioning and product-market-fit of HDC Blueprints GmbH as full service Defence F&E specialist
    - Lead the development of clear market segmentation, defined Ideal Customer Profiles, Personas and Value propositions based on Lean Startup methodology
    - Developed a comprehensive pricing strategy combining cost-based, competitor- based, and value-based approaches to guide market entry and monetization
    - Delivered a detailed hypothesis validation framework
    Lean Startup Go-to-Market (GTM) Strategy Energy Pricing strategy product market fit

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Ausbildung und Abschlüsse

  • Student Research Collaborator
    Princeton University
    2013
    Master thesis in the field of optical components in close cooperation with Princeton University spin-off
  • Master of Science
    Friedrich-Alexander-Universität Erlangen-Nürnberg
    2013
    Master of Science, Mechanical Engineering

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