Anna Bermudez

Led high-impact content and organic engagement strategies for major North American brands. Notably supported a 75-year-old U.S. market leader—in developing a tailored engagement strategy, where I crafted a community driven organic approach that involved active participation in influencer spaces, real-time interaction through comments, and culturally attuned humor and tone adaptation, all grounded in an approved brand voice and content manual. This initiative delivered engagement results that exceeded planned interactions by 520%.

Led a full audit of digital channels, assessing configuration, content, and engagement using a custom evaluation framework with risk scoring and documentation. After resolving key setup and security issues, I redefined the content strategy and brand voice to align with business goals and target audiences. Worked closely with the paid media team to build a performance-driven roadmap and provided real-time content quality feedback. Additionally, evaluated the in-house CRM system, identifying improvements in data visualization and client tracking. Collaborated with the service team to implement a new protocol for appointment and sales tracking, and developed evaluation formats to improve agent performance and alignment with the updated brand tone.

Oversaw the implementation of a generative AI tool to meet the firm's high SEO content demands, with a focus on link-building and search positioning. Led the development of AI configuration manuals, including content pillars, tone of voice, and workflow strategy. Conducted a full audit of the firm's disconnected marketing tools—including LawMatics, Hotjar, and Google Analytics—and designed a unified tech stack to enable seamless data flow between marketing, sales, and client retention. Guided the redesign of the website to align with lead tracking goals, and used tools like Klaviyo and Hotjar to monitor performance and optimize conversion paths.