Andy Mura

Full Stack Marketer

Moves to München, München, Nürnberg, Stuttgart, Frankfurt am Main

  • 48.1371
  • 11.5753
  • Unverbindlicher Tarif 850€ / Tag
  • Berufserfahrung 7 Jahre und +
Projekt anbieten Der Auftrag startet erst, wenn Sie das Angebot von Andy annehmen.

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Projekt anbieten Der Auftrag startet erst, wenn Sie das Angebot von Andy annehmen.

Standort und Mobilität

Standort
München, Deutschland
ist bereit beim Kunden vor Ort zu arbeiten
  • München und im Umkreis von 50km
  • München und im Umkreis von 100km
  • Nürnberg und im Umkreis von 100km
  • Stuttgart und im Umkreis von 100km
  • Frankfurt am Main und im Umkreis von 100km

Auftragspräferenzen

Auftragsdauer
  • ≤ 1 Woche
  • ≤ 1 Monat
Branche
  • Automobilsektor
  • Banken & Versicherungen
  • Beratung & Audit
  • Bildung & E-Learning
  • Digitalagenturen & IT-Consulting
+25 autres
Mitarbeiterzahl
  • 2 - 10 Mitarbeiter/-innen
  • 11 - 49 Mitarbeiter/-innen
  • 50 - 249 Mitarbeiter/-innen
  • 250 - 999 Mitarbeiter/-innen
  • 1000 - 4999 Mitarbeiter/-innen
+1 autres

Checkliste

Sprachen

  • Englisch

    Fließend/ Muttersprache

  • Deutsch

    Verhandlungssicher

Fähigkeiten (28)

Andy in wenigen Worten

Inbound marketer, founder, speaker, mentor (SAP/UN Women, MediaLab, Growthmentor), SaaS expert, digital transformation enthusiast, learn-by-doing while also having fun kinda person. Marketing strategy, business strategy, lead generation, content marketing, user onboarding, and growth. Your go-to person for marketing strategy (customer personas development, objectives, channels and tactics, budget allocation, monitoring, optimization) lead generation, growth, business strategy (competitor analysis, market analysis, product, positioning, pricing, strategic partnerships...), content marketing, inbound marketing, performance marketing, user onboarding, UX, and customer success.

Beratung auf DE oder EN

Portfolio

Projekt- und Berufserfahrung

Qualityfound

Digitalagenturen & IT-Consulting

CMO

Berlin, Deutschland

Oktober 2012 - Dezember 2013

○ Responsible for defining, creating and implementing the marketing strategy while identifying strategic positioning and sustainable competitive advantage within the business strategy
○ Set goal and created strategy within the company's marketing plan
○ Definition of milestones, responsibilities and schedule for the implementation of the marketing strategy
○ Analysis of target segment, market, sector and competitors
○ Business strategy, positioning, definition of services and processes, CI, promotion
○ In charge of identifying potential strategic partners and for negotiating terms and conditions within the scope of the cooperation

Freelance

Beratung & Audit

Corporate Strategy and Marketing Consultant

München, Deutschland

April 2006 - Heute

Munich (Germany), Palo Alto, CA (USA)

○ Competitive Strategy
○ Product Development
○ Marketing Strategy/Content Strategy/Social Media Marketing Strategy
○ Lead Generation
○ Business Strategy

Some customers:
REWE, TARGET, SUSANNE BOMMER, MINI, Yourfone, The Bean Bros., Axxiome, Copact Era, StartSumo
  • Marketing Strategy
  • Business Strategy

Swarmcontent GmbH

E-Commerce

CEO/Founder

München, Deutschland

März 2014 - Dezember 2016

My tasks prior to incorporation:

○ Idea/concept development + MVP
○ Business Model/product development
○ Recruiting founding team
○ RM and QM
○ Analyses (market, sector, cost benefit/financial, buyer persona….)
○ Creation of CI, policy, structure…
○ Drawing up documentation for communication with partners and investors: one pagers, executive summary, business plan, presentations, pitch decks, videos, financial statements
○ Coordination of the activities within founding team
○Managed relations with partners and investors

Bootstrapping phase:

○ Market research
○ Implementation of the entire infrastructure for communication and administration
○ Company Guidelines, Legal Documentation, Framework Contract
○ Selection of legal partners
○ Preparation for accounting, invoicing, tax matters

From Incorporation:

○ Data collection for monitoring market and sector trends and steer business strategy decisions
○ Negotiations with external service providers and vendors
○ Negotiations with authorities and execution of legal/fiscal formalities
○ Financial planning, budgeting, monitoring
○ Compliance
○ Marketing Strategy
○ CRM
○ PR/Sales/RFPs/Negotiations
○ Advertising

Userlane GmbH

Software-Hersteller

Head of Marketing

München, Deutschland

Dezember 2016 - Heute

○ Marketing Strategy
○ Lead Generation
○ Recruiting and managing Marketing Team
○ Budget Allocation and Management
○ Evaluation of Targets/Objective/Measures
○ Channel Analysis and Reporting
○ Investor Reports
○ Managing PR and Advertising Partners
○ Managing Co-Marketing and Business Partnerships
○ Alignment Marketing-Sales-Customer Success Operations
○ Business Strategy
○ Creation of the entire Inbound Marketing Funnel
○ Content Marketing
○ Social Media Marketing
○ SEM (search engine marketing)
○ Influencer Marketing
○ Lead Generation
○ Automation

Ausbildung & Abschlüsse

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