Anouar El Hajjami-Jarri

Designed a sales methodology incorporating ESG KPIs.

Running business operations.

Launch of two pilot projects with renowned partners.

Territoires: MENA, BENELUX.

hoazin helps companies achieve their transition towards an ethical and ecologically responsible economy by transforming how sales organisations operate, engaging customers and collaborators to do business in a setup that makes sense while ensuring a future in a fair and ecologically stable world.

As a Sales Manager, I designed and deployed comprehensive revenue operations frameworks across content, processes, and technology. I developed data-driven sales materials, enablement playbooks, and automated knowledge management systems. Implemented hybrid sales methodology, market expansion strategies, and structured customer success cycles while optimizing payment processes and partnership frameworks.

I established robust measurement systems including advanced HubSpot reporting, conversion rate optimization, and customer usage analytics. Led tactical initiatives through sales best practices sharing, objection handling workshops, and demo enhancements. Designed integrated tech stacks, conducted quarterly platform audits, and implemented LMS/KM systems. Drove market alignment through localized messaging, buyer persona analysis, and social selling initiatives while ensuring seamless marketing-to-sales transition.

International Sales Manager with focus on France & French-speaking markets, MENA and the US.

Notable achievements :

- Setup of a Customer Success Management structure (CST organization, Business Reviews cycle implementation, new strategy for up-sell)

- Setup of a new pricing model (flat price with a unified metric)

- Pipeline management and follow up + closing (complete sales cycle)

- Renewal management

- Review of Professional Services offer (hour-based packages)

- Total accounts revenue: over $1,4 Mio.

castLabs pioneers software and cloud services for digital video markets worldwide. We provide solutions to easily enable the secure distribution of premium movie, TV, and audio assets for high-quality video experiences.

We have been operating since 2007 and have offices in Berlin and Los Angeles.