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Malt Strategy
Malt Strategy
Yuanyuan HeinemannYH

Yuanyuan Heinemann

Digital Growth Specialist | Ecommerce strategy

700 €/Tag
Munich, DE
8-15 Jahre
Business development
E-commerce
Project Management
Marketing
Supply chain

Durchschnittliche Reaktionszeit: 1h

Über Yuanyuan

Commercial ecommerce and marketplace professional with 8+ years of experience driving international growth across the luxury and lifestyle sectors, as well as cross-border marketplace operations. Hands-on experience in channel expansion, partnership management,
commercial negotiations, and ecommerce operational optimization. Proven track record of leading and scaling digital sales channels from launch through to growth stage.
Einzelhandel
E-Commerce
Mode & Kosmetik
Digitale Geschäftsmodelle
Luxusgüter

  • Chinesisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Konversationssicher

  • Englisch

    Verhandlungssicher

Vor Ort möglich
Munich (bis zu 50 km)

Projekt- und Berufserfahrung

  • MoonRise
    Founder
    EINZELHANDEL
    August 2024 - Heute (1 Jahr und 10 Monate)
    Munich, Deutschland
    • Established and operated a cross-border business, overseeing product sourcing, import operations, and multi-channel sales (online & offline)
    • Established wholesale network across five EU markets and launched EU e-commerce store via Shopify to enable D2C sales
    • Built end-to-end EU operational framework integrating cross-border logistics, CRM systems, fulfillment operations and complete customerjourney processes
    • Developed and executed EU seasonal marketing campaigns across D2C and wholesale channels, driving peak sales during Easter, Black Friday and Christmas
    Shopify E-commerce Supply chain Sales funnel Marketing
  • CYBEX GmbH
    Senior Business Development Manager
    E-COMMERCE
    Dezember 2023 - Mai 2025 (1 Jahr und 5 Monate)
    Munich, Deutschland
    • Led market entry into Hungary and the UAE by launching localized e-commerce stores in close collaboration with cross functional stakeholders
    • Launched wishlist programe & digital gift card initiatives, unlocking new sales streams and increasing repeat purchases by 7%
    • Strengthened brand credibility by organizing a monthly multi-channel live-stream showcasing new designs and functionality, consistently generating direct sales per video
    E-commerce Partnerships Project Management Social media
  • Mytheresa GmbH
    Senior Business Development & Strategy Manager
    LUXUSGÜTER
    Januar 2021 - Januar 2023 (2 Jahre)
    Munich, Deutschland
    • Developed and optimized international e-commerce growth strategies based on data-driven insights, driving full-funnel conversion
    performance (traffic, acquisition, CRO and AOV), resulting in 30% YoY GMV growth, achieving a 30% YoY increase in revenue
    • Spreaheaded and established the Mytheresa flagship store on JD.com, collaborating with cross-functional teams for a successful launch and driving operational excellence
    • Scaled ecommerce performance by leading integrated marketing campaigns supported by a seven-figure annual budget across owned and paid media channels (SEA, SEO, KOLs), as well as activation projects in collaboration with external agencies and cross-functional teams including Brand, Marketing, and Shop management teams
    Business development Strategic planning Project Management Marketing Marketplace
Gesamte Berufserfahrung von Yuanyuan ansehen

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Ausbildung und Abschlüsse

  • Bachelor of Economics
    Southwest University of Science & Technology
    2017
    Bachelor of Economics
  • Exchange Program
    Providence University
    2016
    Exchange Program

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