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Winnie TsangWT

Winnie Tsang

Creative Director

675 €/Tag
Berlin, DE
15+ Jahre

Durchschnittliche Reaktionszeit: 1h

Über Winnie

I’m a Creative Director (Art Direction + Concept). I create omni-channel campaigns, digital experiences, and social content for brands. I love helping clients tell their stories and refine their messages to truly connect with the audience.

What I’ve been up to:
Brand & Product Campaigns | CRM | Brand Positioning | Product Launches | Branded Content | Creative Strategy | Naming | Video Directing | Animation | Real-World & Virtual Experiences | Websites | Social Content | PR StuntsOh, and I also collect airline barf bags. I have 200+ and, luckily, have never had to vomit in one. If you give me one I don’t own, I’ll trade it for half a day of consulting—no charge.
  • Englisch

    Muttersprachlich oder zweisprachig

  • Deutsch

    Verhandlungssicher

  • Französisch

    Grundkenntnisse

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Freelance
    Creative Director
    Juni 2021 - Heute (5 Jahre und 2 Monate)
    Clients: BrainEffect, FOD Belgium, Equal Brussels, VerbalVisual, Allyens

    Creative Direction and Art Direction for Marketing Campaigns.
    Creative Strategy and Go-to-Market Launch for B2B and B2C brands.
    Digital Strategy and Website Design for cultural organisation and museums.
    Video Direction and Post Production Supervision for music bands and musicians.
  • media Consulta
    Creative Director
    Juli 2021 - Januar 2024 (2 Jahre und 6 Monate)
    Berlin, Germany
    • Led creative department restructure, setting a new vision and managing team operations.
    • Secured over €5M in new business pitch wins and developed creative execution.
    • Managed budget planning and control for major accounts.
    Clients: European Union, World Health Organization, Egypt Tourism Board, AOK Rheinland Pfalz, Freistaat Thüringen, Royal Commission of Jubail & Yanbu, Alibaba

  • Wunderman Thompson (formerly KKLD)
    Executive Creative Director
    Juni 2019 - Mai 2021 (1 Jahr und 11 Monate)
    Berlin, Germany
    Clients: Kaspersky Security Software, MINI, Fidelity International, Eucerin, Bayer Radiology, Bayer Women’s Health

    • Concept and Creative Direction for 360 Omni-channel campaigns and Performance Focused Campaigns.
    • Responsible for Pitch Win and subsequent Creative Strategy and Launch Campaign Creation for SaaS client, including all communications assets, 360 Marketing Campaign and Campaign Optimisation based on Performance.

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Ausbildung und Abschlüsse

  • B.A.
    Central St. Martins College of Art & Design
    2002
    B.A.
  • PG Dip.
    London South Bank University
    PG Dip.

Fähigkeiten

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