Vanessa Gruebel

Hi, I’m Vanessa, a Social Media Manager and Content Creator specializing in TikTok, Instagram Reels, YouTube Shorts, and content strategy.

I help brands turn ideas into engaging content that builds community, increases visibility, and supports organic growth.

Currently, I manage the TikTok presence of a German health & wellness brand, where I develop content strategies, research trends, edit videos, write captions, plan content calendars, and support ongoing channel growth.

My background combines hands-on content creation, social media management, influencer collaborations, and brand storytelling. Prior to freelancing, I managed wellness experiences and social media initiatives for Selina Hotels in Thailand and Mexico, working closely with influencers, content creators, and international marketing teams.

My services include:

🎥 Short-form & long-form video editing (TikTok, Reels, YouTube)

📱 Social media management & content planning

🧭 Content strategy & format development

✍️ Hooks, captions & storytelling

🎨 Canva design & visual content creation

📊 Trend research & content optimization

Alongside client work, I actively grow my own social media channels, giving me first-hand insight into audience engagement, platform trends, and organic content growth.

I enjoy working with brands that value authentic storytelling, creativity, and long-term audience building.