Tobias Oebel

In my practice I apply the knowledge, contacts, and skills I gained during my years working in commercial advertising for global clients, to create culturally progressive content, experiences and partnerships. My aim is to initiate and realise purposeful collaborations that take things beyond your internet bubble, giving substance, territory, and attitude to brands and their messages. Offering services such as concept development, cultural mapping, match making, copy and script writing, I create zeitgeist experiences for the brands and customers of tomorrow. Besides these services, I conduct ongoing research into the future of fashion and streetwear, in conversation with those who are close to the fire. Streetwear, with its roots in hip-hop, has always been about sampling, experimentation, and the merging of different genres and stories. Mixing what may not seem compatible creates carefully curated albums that are layered, versatile, and true to the self. I'm inspired by this attitude, always remixing styles and codes to express a multifaceted, fresh personality – for brands, and for myself.