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Über Svetlana

I am a results-driven commercial executive with over 10 years of experience in pharmaceutical and healthcare markets, combining clinical expertise with high-impact business leadership. I started my career as an orthopedic trauma surgeon and transitioned into commercial roles, where I have consistently delivered measurable growth and built scalable business structures.

As Chief Commercial Officer at Olvia-Farm, I built a regional business unit from scratch, defined and executed the full commercial strategy, and achieved full payback in just 9 months versus a planned two-year timeline. This reflects my core strength: turning strategy into fast, tangible results.

I bring deep expertise in enterprise sales, key account management, and high-level negotiations with hospitals, private clinics, and major pharmacy chains. I have successfully built and led cross-functional teams, implemented KPI-driven performance systems, and optimized commercial operations for growth and efficiency.

My unique value lies in combining medical understanding with commercial execution. I am able to translate complex healthcare and digital health solutions into clear value propositions, scalable revenue models, and strong market positioning.

I specialize in interim leadership roles where speed, structure, and execution are critical. I quickly assess commercial gaps, align teams, and deliver measurable impact within short timeframes.

Currently based in Germany, I am open to remote and hybrid assignments, with flexibility for travel.
  • Englisch

    Verhandlungssicher

  • Deutsch

    Verhandlungssicher

  • Polnisch

    Verhandlungssicher

  • Ukrainisch

    Muttersprachlich oder zweisprachig

  • Russisch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Dresden (bis zu 50 km)

Projekt- und Berufserfahrung

  • Olvia-Farm
    Chief Commercial Officer
    PHARMAZEUTISCHE INDUSTRIE
    November 2020 - März 2022 (1 Jahr und 4 Monate)
    Zaporizhzhya, Ukraine
    Preparation and control of sales plans; Implementation of financial and economic activities; Accounts receivable control; Management of the sales team (selection, training, development of a motivation system); Budgeting (Budget creation); Strategy development and extension for the key clients in the assigned territory. Determining of the potential customers base in a assigned channel. Setting business goals, action plan for each key client developing and ensuring its implementation. Providing of negotiating and agreeing on the terms of cooperation with the networks: involving of new networks; preparation and conduct of a negotiation company, interaction with the decision managers. Negotiations on the matrices expansion and optimization: preparation and providing of contractual work; control over the fulfillment of contractual obligations (efficiency assessment, compliance with conditions, return of receivables); work with product categories of customers, analysis of activity of competitors and networks. Work with network clients: analysis and planning; assortment matrix management; input/output/rotation. Listing of new products; pricing, tracking the price level of customers and competitors' offers; promotional support: development, planning, implementation and performance evaluation; receivables management.
    Implementation of the sales plan for attached customers, increasing the share in the attached region. Control of key client's activity: coordination of deliveries, marketing promotional activities, special projects. Monitoring the fulfillment by networks of the terms of a direct marketing agreement. TM events and inventory control; control of the following of planogram and assortment matrix; budget distribution control; control of ensuring the quality implementation of commercial conditions; receivables control. Analytical reports preparation; outlook and fact of customer sales by assortment positions on a each monthly.
    Team Building and Leadership Strategic and Analytical Thinking Commercial Leadership and Business Development
  • Expert-Pharma
    Senior Regional Sales Development Manager
    PHARMAZEUTISCHE INDUSTRIE
    Oktober 2019 - Januar 2020 (3 Monate)
    Dnipro, Ukraine
    WITH Startup. Introducing a new line Active food supplements (BAA) on the pharmaceutical market of eastern Ukraine. Recruitment, coaching, and management of teams of medical representatives in the Zaporizhzhia, Odesa, Mykolaiv, Kherson, and Kirovohrad regions. Successful promotion in accordance with the development strategy.
  • Ananta Medicare Ltd & Angelina sw Ltd
    Specialist in Relations with the Medical Community
    PHARMAZEUTISCHE INDUSTRIE
    September 2018 - Oktober 2020 (2 Jahre und 1 Monat)
    Zaporizhzhya, Ukraine
    - Advertising the company's products to pharmacies and pharmacy chains, and information lobbying to medical specialists;
    - Support communication with pharmacy chain managers (balance sheets, deadlines) and negotiations at the LDA level (decision makers);
    - Introduction of new medicines (opening of cards, loading of the first delivery) in the chains Rogers, Aqua-Vita, Magnolia, Primula, MedfarmHolding, Arnika, Mriya-Pharm;
    - Marketing agreements with regional chains (Rogers, MedpharmHolding, Aqua-Vita, AEK, Pygmalion, Primula, Skif-Pharm, Mriya-Pharm, Arnika, Eko-Ilich, Pharmacia Mariupol, Pharmacia Zaporozhye).
    - Coaching of new employees in the Dnipropetrovsk region (Zaporizhzhya, Mariupol, Dnipro);
    - Representation of the company at scientific conferences. Independent participation and Presentation of the company (presentation of the report) at the scientific-practical conference "Sea Breeze 2019" in May 2019 in Mariupol As a result of the conference - acquaintance and partnership with the leaders of Donetsk / Luhansk regions (V.N.Khomenko - Head of Department of Pharmacy DNMU, Professor, Doctor of Pharmaceutical Sciences, CEO of a / c Arnika).

    - as well as the tasks of a medical representative (visiting activity, fulfillment of the sales plan...)

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Ausbildung und Abschlüsse

  • Degree Master's
    Interregionale Akademie für Personalmanagement (IAPM)
    2021
    Master-Abschluss, Management und Unternehmensführung. Master-Abschluss in Management von Unternehm /Fernstudium- GPA: 87%.
  • Weiterbildung im Richtung Fachärztin. Spezialisierung - Orthopädie ur Traumatologie (Unfallchirurgie).
    Staatliche Universität für Humanmedizin, Saporischschja, Ukraine.
    2012
    Weiterbildung im Richtung Fachärztin. Spezialisierung - Orthopädie ur Traumatologie (Unfallchirurgie).

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