I am an independent strategy director and management consultant with awarded success in the design, marketing and communication industry. With an entrepreneurial mindset, strong leadership skills and a pragmatic approach, I deliver performant strategy solutions to leading B2B and B2C brands. Profound experience in cross-functional branding, design and digital projects allow me to act internally and externally as trusted partner to mastering transformational challenges, guiding teams and creating opportunities of growth.
Competencies
- brand strategy, brand experience design and brand management
- marketing strategy and communication management
- marketing automation, marketing process optimization
- digital transformation
- change management
Awards
- Automotive Brand Contest, Rat für Formgebung (Frankfurt)
- Corporate Design Preis (Frankfurt)
- CyberLion, Cannes Advertising Festival
- EFFI / Integrated Marketing Award, GWA (Frankfurt)
- German Brand Award Gold, German Design Council (Frankfurt)
- HighFive Award (New York)
- iF Interaction Design Award (Hannover)
Experience
- Strategy Director at Hirschen Group: VORN Consulting, Hi! Strategy (Berlin)
- Grouphead Brand Strategy at Peter Schmidt Group (Germany)
- Director Brand Strategy at Systemic Branding (Berlin)
- Freelance Senior Strategy Consultant at Landor (Hamburg)
- Freelance Senior Strategy Consultant at Saatchi & Saatchi (Frankfurt)
- Freelance Senior Strategy Consultant at IDEO (London)
- Head of Online Unit at MetaDesign (Berlin, San Francisco)