Sophie Bonnici

BSFS is a hands-on brand and marketing studio and school that helps startups launch in style and with a clear message.

Designed Factory Berlin's first multi-channel marketing strategy aimed at driving brand awareness, generating new leads, engaging existing members and increasing advocacy. Successfully generated leads yielding a 914% ROI over a 6-month period. Grew LinkedIn audience by 6%, total social post count by 60%, impressions by 622% and engagements by 73% vs. the previous period. Designed email marketing campaigns to drive member retention and advocacy, increasing open rate by 10%. Implemented marketing analytics from scratch and launched the company's first paid marketing campaigns including Google Ads, Meta and LinkedIn with a focus on brand awareness and lead generation. Led a full site migration and SEO overhaul, growing organic search impressions by 32% within 3 months. Led the marketing team, acting as a key liaison with other company teams. Planned and executed content creation for email marketing, social media and the website. Managed relationships with partners, maintaining barters with key brands such as NordPass and TikTok. Managed PR activities, appearing on key publications such as FOMO, Berlin Events Weekly, Business Punk and Start-up Insider.

Grew first-time depositor amount by 12% within the first 3 months versus the previous period. Led and coordinated a team of experts in SEO, paid social, paid search, programmatic, ATL, PR, organic social and sponsorships. Developed a multi-channel marketing strategy ensuring cross-departmental alignment.

Managed budgets of over €500k a month, ensuring a healthy channel split and positive ROI. Planned and implemented tactics for conversion rate optimisation. Designed custom-built dashboards for daily reporting, monitoring and forecasting of marketing performance. Oversaw the creation of high-quality, engaging creative and content that aligned with all channels and PowerPlay's brand strategy.