Sonia C.

Linus Digital Finance AG is an innovative investment company that offers high net worth individuals, family offices and institutional investors access to handpicked off-market real estate investments. LINUS acts as an investor and secures projects in which registered investors can invest via the online platform www.linus-finance.com.

Role description (working in German and English):

✔︎ Recruiting and managing 3 FTE (2 PM Managers and a Data Analyst) + 2 freelancers

✔︎ SEA (GA, Bing), LinkedIn, Facebook, Instagram, GDN

✔︎ Budget Forecasting, PM Strategy, Go-to-Market launch of a new Product, new Market launch (UK)

✔︎ Projects management & strategy: User Journey Messaging, QA process to ensure flawless and legally approved ads production in 2 languages (7 stakeholders), Test & learn Roadmap (AB testing, CRO)

✔︎ working in German and English

Key achievements:

✔︎ Responsible for over 2 Mio€ yearly budget

✔︎ Nominated for a Success story case by LinkedIn (yet unpublished)

✔︎ After only 6 months, we multiplied MQLs by 2.5x & SQLs by 3.5x, with +38% spend and for a 68% lower CPQL

I believe that marketing is a powerful toolbox that serves more than your growth.

Marketing helps you understand your customers, establish yourself as an authority in your field and create your identity. When your marketing foundation is strong, growth comes naturally.

Here is what I offer to build your strong foundations:

- An audit of your current marketing setup, identifying low-hanging fruit and quick tactics to drive immediate sales growth and cost efficiencies,

- Ensuring your paid advertising accounts are easy to manage, efficient and scalable (Search & Paid Social) using automation and lean testing methodologies,

- Review your user journey using user psychology and data analytics, plan your CRO roadmap,

- Training your performance marketing team to meet their role expectations,

- Assist in recruiting the right candidate for your team,

and much more.

I'm looking forward to learning more about your business and challenges!

Tillhub is a B2B SaaS startup created in 2015 in Berlin (60+ employees in 2020) which develops and sells an innovative Cash Register Software specialized in Retailers & Service providers.

Role description (working in German):

✔︎ SMB lead generation campaigns through Google Ads, Bing Ads, GDN, Gmail, Facebook, Instagram and LinkedIn

✔︎ Conducting Conversion Rate Optimization (CRO) testing on the website with special focus on lead forms (Hubspot)

✔︎ Full tracking setup, Data visualization solutions and reporting (GTM, Data Studio, Google sheets)

✔︎ Budget Forecasting

Key Achievements:

✔︎ Doubled the submission rate on the website's lead forms in 4 months using CRO methods, with no spend at all

✔︎ Generated +250% lead volume for a 30% lower CPL after only 3 months

✔︎ Used a combination of scripts and automation features in GA to have a greater control and overview