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Sonia C. Growth, Performance Marketing & CRO | EN DE FRSC

Sonia C.

Growth, Performance Marketing & CRO | EN DE FR
4 Empfehlungen
  • Unverbindlicher Tarif
    900 € /Tag
  • Berufserfahrung8-15 Jahre
  • Antwortrate100 %
  • Antwortzeit1h
Das Projekt startet erst, wenn Sie das Angebot von Sonia annehmen
Standort und Mobilität
Standort
Berlin, Deutschland
Ist bereit bei Ihnen im Büro zu arbeiten, in
  • Berlin und Umkreis (bis zu 50 km)
  • Hamburg und Umkreis (bis zu 50 km)
  • Düsseldorf und Umkreis (bis zu 50 km)
  • München und Umkreis (bis zu 50 km)
  • Frankfurt am Main und Umkreis (bis zu 50 km)
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Audrey Champion

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Fähigkeiten
Branchenkenntnisse
Sonia in wenigen Worten
“𝘋𝘢𝘵𝘢 𝘬𝘯𝘰𝘸𝘴 𝘣𝘦𝘵𝘵𝘦𝘳.”

My recipe for growth:
✔︎ 𝐀𝐮𝐝𝐢𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐞𝐭𝐮𝐩
Identifying low-hanging fruit and quick wins to drive immediate revenue and cost efficiencies.
✔︎ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐚𝐢𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬
Focusing on cost efficiency, ease of management and scalability, using automation where it makes sense.
✔︎ 𝐔𝐬𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 (Product-Market Fit interviews, surveys)
To understand growth levers.
✔︎ 𝐂𝐑𝐎 𝐫𝐨𝐚𝐝𝐦𝐚𝐩
Every penny of your marketing spend is used to constantly learn about your audience.

I look forward to learning more about your business goals and challenges!
Projekt- und Berufserfahrung
  • LINUS Digital Finance
    Performance Marketing Director
    BANKEN & VERSICHERUNGEN
    März 2021 - April 2023 (2 Jahre und 1 Monat)
    Berlin, Germany
    Linus Digital Finance AG is an innovative investment company that offers high net worth individuals, family offices and institutional investors access to handpicked off-market real estate investments. LINUS acts as an investor and secures projects in which registered investors can invest via the online platform www.linus-finance.com.

    Role description (working in German and English):
    ✔︎ Recruiting and managing 3 FTE (2 PM Managers and a Data Analyst) + 2 freelancers
    ✔︎ SEA (GA, Bing), LinkedIn, Facebook, Instagram, GDN
    ✔︎ Budget Forecasting, PM Strategy, Go-to-Market launch of a new Product, new Market launch (UK)
    ✔︎ Projects management & strategy: User Journey Messaging, QA process to ensure flawless and legally approved ads production in 2 languages (7 stakeholders), Test & learn Roadmap (AB testing, CRO)
    ✔︎ working in German and English


    Key achievements:
    ✔︎ Responsible for over 2 Mio€ yearly budget
    ✔︎ Nominated for a Success story case by LinkedIn (yet unpublished)
    ✔︎ After only 6 months, we multiplied MQLs by 2.5x & SQLs by 3.5x, with +38% spend and for a 68% lower CPQL
    Recruiting Google Ads Google Analytics Google AdWords SEA SEM Marketing Strategy Go-to-Market LinkedIn Marketing LinkedIn Ads A/B-Testing CRO Team Leadership
  • Freelance
    Interim Marketing Lead
    BERATUNG & AUDITS
    Juli 2023 - Heute (1 Jahr und 11 Monate)
    I believe that marketing is a powerful toolbox that serves more than your growth.

    Marketing helps you understand your customers, establish yourself as an authority in your field and create your identity. When your marketing foundation is strong, growth comes naturally.

    Here is what I offer to build your strong foundations:

    - An audit of your current marketing setup, identifying low-hanging fruit and quick tactics to drive immediate sales growth and cost efficiencies,
    - Ensuring your paid advertising accounts are easy to manage, efficient and scalable (Search & Paid Social) using automation and lean testing methodologies,
    - Review your user journey using user psychology and data analytics, plan your CRO roadmap,
    - Training your performance marketing team to meet their role expectations,
    - Assist in recruiting the right candidate for your team,
    and much more.

    I'm looking forward to learning more about your business and challenges!
    Growth Performance Marketing Strategie Interim Lead Generation Testing Data Analysis CRO Google Ads SEA Digital Marketing Paid Social
  • Tillhub GmbH
    Senior Performance Marketing Manager
    HIGHTECH
    September 2020 - März 2021 (6 Monate)
    Berlin, Germany
    Tillhub is a B2B SaaS startup created in 2015 in Berlin (60+ employees in 2020) which develops and sells an innovative Cash Register Software specialized in Retailers & Service providers.

    Role description (working in German):
    ✔︎ SMB lead generation campaigns through Google Ads, Bing Ads, GDN, Gmail, Facebook, Instagram and LinkedIn
    ✔︎ Conducting Conversion Rate Optimization (CRO) testing on the website with special focus on lead forms (Hubspot)
    ✔︎ Full tracking setup, Data visualization solutions and reporting (GTM, Data Studio, Google sheets)
    ✔︎ Budget Forecasting


    Key Achievements:
    ✔︎ Doubled the submission rate on the website's lead forms in 4 months using CRO methods, with no spend at all
    ✔︎ Generated +250% lead volume for a 30% lower CPL after only 3 months
    ✔︎ Used a combination of scripts and automation features in GA to have a greater control and overview
    Google Ads Bing Ads Lead Generation Facebook Ads GDN LinkedIn Ads LinkedIn Marketing Hubspot CRO Testing A/B-Testing Budgeting Google Tag Manager German B2B Marketing SAAS
4 externe Empfehlungen
ES
ZN
KJ
BG

Emanuele Santin und 3 weitere Personen empfehlen Sonia

Emanuele SantinES
Emanuele Santin
Taxfix
2.6.2024
I’ve had the privilege of working with Sonia since last October, and she has been nothing less than a blessing for both our team and my personal growth in the field of performance marketing. Working alongside Sonia, it quickly became clear that her involvement in our projects is far more than just professional; it’s genuinely transformative.

Sonia excels in mentoring and guiding us beyond just managing our marketing channels. She’s instrumental in helping me develop a structured approach to our Google campaigns and broader marketing strategies. Her dedication to crafting detailed development plans focused on conversion rate optimization has significantly boosted our team’s effectiveness.

What truly sets Sonia apart is her empathetic nature paired with her crystal-clear communication. She brings a level of transparency and understanding that makes every team member feel valued and connected. Her ability to seamlessly integrate into our group while elevating our work culture has been inspiring.

Her guidance has not only enhanced our marketing efficiency but also helped my personal growth and confidence within our team. I recommend Sonia to anyone in search of an experienced freelancer who not only supports but truly enriches a team with her coaching and expertise.
Zoe NgZN
Zoe Ng
Taxfix
8.12.2023
Having worked alongside Sonia for the past months as an interim Paid Search Marketing Manager at Taxfix, I can confidently recommend her as a valuable addition to any team. Sonia’s blend of strategic thinking and operational efficiency positions her as an ideal candidate for interim managerial roles, but also if someone needs some operational support.

Sonia primarily supports our paid search activities, and in this short period of time, she has already been delivering great results. She helps us to improve performance efficiency by 60% in part of our portfolio, all that without losing any volume. Her proactive approach, willingness to challenge the status quo, and ability to share innovative ideas have all contributed to our initial success.

What stands out about Sonia is her excellent communication skills and her transparent and collaborative nature. She’s a team player who listens to our needs while providing valuable recommendations.

With our ongoing collaboration, I’m excited to see how Sonia’s experience and positive energy will continue to benefit our team. I recommend Sonia for any managerial position with operational responsibilities in performance marketing area and believe she’ll excel in her future endeavors.

Feel free to contact Sonia for more details or insights about her work, and I’m confident that you’ll find her to be an asset as we have.
Ketly J.KJ
Pyxida OÜ
8.11.2023
Sonia has excellent knowledge in performance marketing, and she has shown the ability to provide valuable guidance whenever individual or team support is needed. In addition, her ability to work through challenges and develop new ways to achieve targets were always encouraging. She is always optimistic, kind, and highly driven. I definitely recommend Sonia professionally and personally - any organisation and team would be lucky to have Sonia as their manager.
BG
Benutzerkonto gelöscht
6.11.2023
I worked with Sonia at trivago and still ask her for some Marketing insights punctually since then.

I would like to endorse her expertise in Search advertising, paid social, project management, strategic and analytical thinking.

Her drive, deep domain knowledge and communication skills make her the perfect marketing lead.
Ausbildung und Abschlüsse
  • Master of Science in Marketing
    ICN Business School
    2011
  • Bachelor of Science, Entrepreneurship & Marketing
    ICN Business School
    2009
Zertifizierungen