- LINUS Digital FinancePerformance Marketing DirectorBANKEN & VERSICHERUNGENMärz 2021 - April 2023 (2 Jahre und 1 Monat)Berlin, GermanyLinus Digital Finance AG is an innovative investment company that offers high net worth individuals, family offices and institutional investors access to handpicked off-market real estate investments. LINUS acts as an investor and secures projects in which registered investors can invest via the online platform www.linus-finance.com.Role description (working in German and English):✔︎ Recruiting and managing 3 FTE (2 PM Managers and a Data Analyst) + 2 freelancers✔︎ SEA (GA, Bing), LinkedIn, Facebook, Instagram, GDN✔︎ Budget Forecasting, PM Strategy, Go-to-Market launch of a new Product, new Market launch (UK)✔︎ Projects management & strategy: User Journey Messaging, QA process to ensure flawless and legally approved ads production in 2 languages (7 stakeholders), Test & learn Roadmap (AB testing, CRO)✔︎ working in German and EnglishKey achievements:✔︎ Responsible for over 2 Mio€ yearly budget✔︎ Nominated for a Success story case by LinkedIn (yet unpublished)✔︎ After only 6 months, we multiplied MQLs by 2.5x & SQLs by 3.5x, with +38% spend and for a 68% lower CPQL
- FreelanceInterim Marketing LeadBERATUNG & AUDITSJuli 2023 - Heute (1 Jahr und 11 Monate)I believe that marketing is a powerful toolbox that serves more than your growth.Marketing helps you understand your customers, establish yourself as an authority in your field and create your identity. When your marketing foundation is strong, growth comes naturally.Here is what I offer to build your strong foundations:- An audit of your current marketing setup, identifying low-hanging fruit and quick tactics to drive immediate sales growth and cost efficiencies,- Ensuring your paid advertising accounts are easy to manage, efficient and scalable (Search & Paid Social) using automation and lean testing methodologies,- Review your user journey using user psychology and data analytics, plan your CRO roadmap,- Training your performance marketing team to meet their role expectations,- Assist in recruiting the right candidate for your team,and much more.I'm looking forward to learning more about your business and challenges!
- Tillhub GmbHSenior Performance Marketing ManagerHIGHTECHSeptember 2020 - März 2021 (6 Monate)Berlin, GermanyTillhub is a B2B SaaS startup created in 2015 in Berlin (60+ employees in 2020) which develops and sells an innovative Cash Register Software specialized in Retailers & Service providers.Role description (working in German):✔︎ SMB lead generation campaigns through Google Ads, Bing Ads, GDN, Gmail, Facebook, Instagram and LinkedIn✔︎ Conducting Conversion Rate Optimization (CRO) testing on the website with special focus on lead forms (Hubspot)✔︎ Full tracking setup, Data visualization solutions and reporting (GTM, Data Studio, Google sheets)✔︎ Budget ForecastingKey Achievements:✔︎ Doubled the submission rate on the website's lead forms in 4 months using CRO methods, with no spend at all✔︎ Generated +250% lead volume for a 30% lower CPL after only 3 months✔︎ Used a combination of scripts and automation features in GA to have a greater control and overview
Emanuele Santin und 3 weitere Personen empfehlen Sonia
Sonia excels in mentoring and guiding us beyond just managing our marketing channels. She’s instrumental in helping me develop a structured approach to our Google campaigns and broader marketing strategies. Her dedication to crafting detailed development plans focused on conversion rate optimization has significantly boosted our team’s effectiveness.
What truly sets Sonia apart is her empathetic nature paired with her crystal-clear communication. She brings a level of transparency and understanding that makes every team member feel valued and connected. Her ability to seamlessly integrate into our group while elevating our work culture has been inspiring.
Her guidance has not only enhanced our marketing efficiency but also helped my personal growth and confidence within our team. I recommend Sonia to anyone in search of an experienced freelancer who not only supports but truly enriches a team with her coaching and expertise.
Sonia primarily supports our paid search activities, and in this short period of time, she has already been delivering great results. She helps us to improve performance efficiency by 60% in part of our portfolio, all that without losing any volume. Her proactive approach, willingness to challenge the status quo, and ability to share innovative ideas have all contributed to our initial success.
What stands out about Sonia is her excellent communication skills and her transparent and collaborative nature. She’s a team player who listens to our needs while providing valuable recommendations.
With our ongoing collaboration, I’m excited to see how Sonia’s experience and positive energy will continue to benefit our team. I recommend Sonia for any managerial position with operational responsibilities in performance marketing area and believe she’ll excel in her future endeavors.
Feel free to contact Sonia for more details or insights about her work, and I’m confident that you’ll find her to be an asset as we have.
I would like to endorse her expertise in Search advertising, paid social, project management, strategic and analytical thinking.
Her drive, deep domain knowledge and communication skills make her the perfect marketing lead.
- Master of Science in MarketingICN Business School2011
- Bachelor of Science, Entrepreneurship & MarketingICN Business School2009
- Google Ads Search CertificationGoogle2023
- Advanced Google AnalyticsLinkedIn2020
- Advertising on FacebookLinkedIn2020