Sofia Simoes

Global Savings Group is the leading European Commerce Content platform delivering consumer rewards, cashback, savings opportunities, and shopping content. Founded in 2012, GSG’s growing team is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time. One of the Top25 German 2018 start-up companies according to LinkedIn. Projects and Tasks: 1. Content Marketing/SEO: - Development and implementation of new SEO content concepts for own and partner’s platforms, with the aim of ranking for highly competitive keywords; - On-page optimization and user-intent studies (Search Console, Google Analytics, Serpbook). - Product Management Support: Layout optimization for SEO, KAM and User; New product creation (Wireframes and StoryMaps). 2. Project Management (Black Friday): - Resource and budget planning; Definition of Content Marketing implementation roadmap; Definition and measuring of KPIs in collaboration with the Product Team. - Manage project’s implementation, through the constant contact with key stakeholders in various locations. 3. SEM/Performance Marketing: - Daily management of 500+ Adwords Campaigns; - Weekly manual optimization of bids on campaign and KW level, to guarantee profitability. Weekly reporting of results and constant AB Testing activities.

Marketing at Active Cosmetics Division. Studying of the Hair Care market and users in order to produce operational insights for the brand. Production of the outline and tools for the study in collaboration with other internal departments; collection of the inputs, working with an external market research company; analysis of the data (using SPSS) and production of outputs and final recommendations.