Sham Sara

I work at the intersection of strategic communications, policy, and operations — the person you call when the brief isn't straightforward and the stakes are real.

Over 15 years, I've advised a state Premier, a government CEO, and an Executive Leadership Team on politically sensitive, high-stakes communications. I built a six-language campaign function from scratch for a state election, securing Cabinet-level approval for an integrated $10 million strategy and helping re-elect a government in the process. More recently, I reframed a Berlin start-up's request for a pitch deck into a full brand and investor narrative overhaul ahead of a funding round.

What ties it together: I'm as comfortable in the detail as I am setting the direction. I do the strategy, but I also do the work — community management, copywriting, campaign execution, stakeholder mapping, the lot.

Based in Berlin, I take on everything from a few hours a week of hands-on community management to senior interim communications leadership. I'm not precious about the shape of the engagement. I care about good work, clear thinking, and people who are serious about getting something done.

If that's you, let's talk.