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Serbay EkinogluSE

Serbay Ekinoglu

Senior Product Owner | Digital Products, Data & AI

950 €/Tag
Berlin, DE
8-15 Jahre

Durchschnittliche Reaktionszeit: 1h

Über Serbay

I help companies turn unclear product ideas, stakeholder needs and technical complexity into clear product decisions, roadmaps, backlogs and shipped features.

I am a Senior Product Owner with experience across user-facing web and mobile products, B2B platforms, e-commerce, data products and AI-enabled workflows. My background combines product ownership, requirements engineering, agile delivery, stakeholder management and hands-on data experience.

I usually support teams with product discovery, validation, roadmap planning, backlog structure, user stories, sprint preparation, stakeholder alignment, workshop facilitation and delivery coordination. I have worked on mobile apps, configurable platforms, internal tools, e-commerce websites and data-driven personalization systems.

What makes me stand out is that I can connect business, users and tech without losing the practical delivery side. I am comfortable working with designers, developers, management and clients, and I can bring structure into complex or messy product environments.

I also use AI-enabled workflows to move faster in research, ideation, prototyping, user testing preparation, content creation, process automation and operational decision-making. I do not treat AI as a buzzword. I use it where it helps teams validate faster, reduce manual work and make better product decisions.

Typical deliverables include product roadmaps, prioritized backlogs, user stories, requirements, workshop outputs, prototypes, process flows, stakeholder alignment documents and product discovery summaries.
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Muttersprachlich oder zweisprachig

  • Türkisch

    Muttersprachlich oder zweisprachig

  • Spanisch

    Konversationssicher

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • Kochdaheim
    Founder / Product & Operations Lead
    HOTELGEWERBE
    Januar 2025 - Heute (1 Jahr und 5 Monate)
    Berlin, Germany
    𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘱𝘭𝘢𝘤𝘦 𝘧𝘰𝘳 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘤𝘩𝘦𝘧 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘪𝘯 𝘉𝘦𝘳𝘭𝘪𝘯, 𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘴𝘵𝘢𝘤𝘬 𝘴𝘰𝘭𝘰, 𝘧𝘳𝘰𝘮 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘵𝘰 𝘭𝘪𝘷𝘦 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴.

    • Designed and launched the end-to-end product: business model, pricing logic, service tiers, customer journey, and matching workflows
    • Built all digital infrastructure independently using Framer, Tally, and Airtable: landing pages, intake forms, CRM pipelines, and internal lean tools
    • Own the full acquisition funnel: lead qualification, chef-client matching, offer creation, follow-ups, and payment coordination
    • Recruited, vetted, and onboarded a roster of freelance chefs across Berlin through structured interviews and onboarding processes
    • Applied AI-enabled workflows throughout: client-chef matching logic, offer generation, campaign planning, content, and operational automation
  • Berlin Bytes
    Senior Product Owner
    DIGITALAGENTUREN & IT-CONSULTING
    Juli 2023 - Dezember 2024 (1 Jahr und 5 Monate)
    Berlin, Deutschland
    • Led product ownership across 4 client projects in web, mobile, and e-commerce, co-managing a delivery budget of ~€2.4M per year
    • Owned two product areas of an iOS and Android app in the smart energy domain (Energy and Data modules), driving backlog, roadmap, and stakeholder alignment
    • Delivered product ownership for an agriculture-focused e-commerce platform, spanning feature development, tool migration, and multi-stakeholder coordination
    • Facilitated a product discovery and design workshop for an internal portfolio risk management tool at an international financial services company
    • Translated workshops and stakeholder conversations into structured backlogs, user flows, and roadmaps across a complex multi-client environment
    Mobile application Product Ownership stakeholder management
  • Endios
    Product Owner
    ENERGIE
    Februar 2022 - Juni 2023 (1 Jahr und 4 Monate)
    Hamburg, Deutschland
    • Owned the full redesign and new version of a B2B SaaS platform enabling ~20 municipal utility companies to configure their customer-facing mobile apps, with configuration changes going live in real time without requiring an app store update
    • Managed end-to-end product decisions across the platform, mobile app, and configurable widget layer, including backlog, requirements, and release coordination
    • Owned the Invoicing and Data product areas within the mobile app, coordinating across internal stakeholders, development, design, and external partners
    • Facilitated a design workshop to define the next development phase of the platform
    Mobile application Product Ownership stakeholder management

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Ausbildung und Abschlüsse

  • Certified Scrum Master
    Certified Scrum Master
  • Certified Product Owner
    Certified Product Owner

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