Seif Ghezala

Tax Advisor is a directory of hundreds of tax consultants in Germany. Users can filter and search by location and languages spoken. We built it with Next.js, Typescript and Sanity.

The content is managed on Sanity, a headless CMS from which we can change text, SEO attributes, and the displayed tax advisors.

As usual, we make sure to attain the highest scores on Google Lighthouse, and this was no exception. The scores are 100 in all categories for both mobile and desktop.

Sendinblue is a marketing tool used for email marketing, CRM, Facebook ads, retargeting, and SMS marketing.

We've joined their team to improve Core Web Vitals and implement Next.js projects, like the Carbon Footprint landing page.

We've built the page with Core Web Vitals and Lighthouse optimizations in mind, and managed to secure 90+ scores.

Aside from the Carbon Footprint project, we've also supported Sendinblue's engineering team in multiple projects:

-Main website

-Partners directory

-Competitors landing pages

-Components library

Our involvement was varied in nature and involved consultancy, fixing bugs, and creation of new features.

Case study page: https://tinloof.com/work/zego

Zego is a commercial motor insurance provider that powers opportunities for businesses to self-employed drivers and riders.

They approached me to help them better manage their content by migrating it to Sanity and rebuilding the website to leverage that.

The scope of work included:

- Re-implement the website with Next.js.

- Setup Sanity CMS.

- Write a script to migrate thousands of blog posts to Sanity CMS.

- Add support for custom blocks (Quick Estimate forms, Youtube videos, etc.) in the blog.

- Integrate Sanity CMS with the wesbite.

- Save 3 months of engineering work by making it possible for marketers to create, preview, and publish landing pages without any engineering help.

- Make it possible to create any website page through Sanity CMS.

- Make it possible to split-test (A/B testing) pages through Sanity and LaunchDarkly

- Come up with an architecture that makes it possible for the old website and the one to co-exist on the same domain until all website pages are migrated to the new setup.

- Help deploy Sanity CMS and the website on Zego's infrastructure.

- Provide consulting on how to improve Zego's infrastructure to optimize developer experience and time to go live.