Beschreibung

Experienced consultant in the consumer insights, brand and growth strategy and global programme management domains. Close to two decades of experience working with global brands across multiple geographies on brand, growth and corporate strategy questions.

Experience working with global insights and strategy teams at Mondelez, Danone ELN and Ferrero as core team member driving the rollout and implementation of brand equity and advertising effectiveness tracking programmes (worth $5 - $20 million).

Strong stakeholder management experience with direct exposure to C-suite

Successful track record of working in impactful, senior and high client-exposure roles in leading research organisations (Kantar, Ipsos) and consultancies (McKinsey, Kantar Consulting)

Experience working in multiple geographies (India, China, Europe) with sensitivity and understanding of cultural differences

Strong team building and management experience

Sprachen

Englisch
Muttersprachlich oder zweisprachig

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

McKinsey & Company
Consumer & Shopper Insights Specialist
BERATUNG & AUDITS
August 2011 - Mai 2013 (1 Jahr und 10 Monate)
City of London, Vereinigtes Königreich
Designed, implemented and rolled-out a rapid, efficient and robust customer research framework for private equity due diligence studies globally (end to end framework that allows collection and interpretation of brand performance in categories in 3-4 days); Had strong traction and was implemented in 40 due diligence engagements in a short span of 6 months

Designed and implemented a multi-country research programme for an OOH advertising solution provider to measure brand strength, map strength and weakness vs. competitors, assess customer buying behaviour, drivers of consideration and brand performance on key drivers

Engagement lead on multiple B2B decision makers research in categories like power, electrical equipment and electronics covering Africa, Middle East and Asia Pacific

Identified shopper attitudes, store perceptions and buying behaviour using comprehensive research programmes in the retail domain for multiple retail clients (Nordics, UK, Canada, APAC)
Prophet
Engagement Manager
BERATUNG & AUDITS
Mai 2013 - April 2014 (1 Jahr)
City of London, Vereinigtes Königreich
Led, designed and established global market landscapes for multi-million dollar brands in snacking (savoury, sweet, breakfast snacking) for a global foods manufacturer

Designed and conducted research among HNWIs / UHNWIs to identify growth opportunities for wealth management advisory services and customer experience mapping for a global investment bank

Pre-acquisition due diligence and post-acquisition migration path development for acquired brands in the retail, technology and FMCG industries (using qualitative and quantitative research, secondary research, expert interviews and financial valuation)
Mondelez
Senior Consultant
LEBENSMITTELINDUSTRIE
Juni 2014 - Oktober 2014 (5 Monate)
Zurich, Schweiz
Global role driving the implementation and roll-out of a global brand equity tracking program (comprising of 250+ brand trackers) valued at $4m+ across 40 countries
Ensuring dissemination and buy-in across a global set of stakeholders (comprising of Global Category Leads, Regional Category Leads, country level senior insights managers etc.)
Best practice framework development, insights deliverables design, implementation plan formulation and ensuring integration into marketing and business planning
Strategic guidance and oversight role for research agency to ensure smooth transition for programme
Developing guidelines for programme excellence and evolution in the future
Global programme management and implementation