Romain Tertre

CRM Architecture: Built the Zoho CRM framework from scratch; designed custom workflows, field architecture, and integrations . Sales Ops & Analytics: Engineered core sales processes, KPIs, and pipelines to eliminate bottlenecks, accelerating time-to-close, boosting conversion rates, allowing for scaling. Sales Enablement: Authored the company sales playbook, establishing pitches, objection-handling and onboarding material. Business Development: Represented the company at major industry fairs, pitching the SaaS platform to secure new partners.

Market Expansion: Led international sales across 8+ European markets and West Africa for a refurbished IT hardware wholesaler (Servers, Storage, Networking). Grew international markets annual revenue from 200K€ to 10M€ in 6 years Office creation: Established the company's Berlin office from scratch and managed all local operations and corporate events. Team Leadership: Recruited and trained a large and diverse team of international sales reps (20+ people); Public Sector: Directed French government accounts and public tenders, navigating the AGEC law and Chorus Pro.

Sales Performance: Ranked #1 in France (2018) and #4 in Europe (2017) as "Hunter of the Year"; built a €200K monthly turnover portfolio from scratch. Represented the company in fairs Operational Synergy: Directed technical FTP feed setups and acted as French-English translator for marketing campaigns.