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Englisch
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Arbeitsortpräferenzen

Vor Ort möglich

Nuremberg (bis zu 50 km), Berlin (bis zu 50 km), Frankfurt am Main (bis zu 50 km), Munich (bis zu 50 km)

Castore
Creative Director
SPORT
Februar 2025 - Heute (1 Jahr und 4 Monate)
Manchester, UK
• Resposition the brand to be a performance brand with a heavy emphasis on style
• Partnered with founders and CMO on defining key product franchises, brand identity and Innovation pipeline
• Designing an apparel collaboration with a premium british sportswear utilizing key and future franchises.
• Brand identity
Rapha
Chief Creative Officer
KUNST & HANDWERK
Juli 2023 - Januar 2025 (1 Jahr und 6 Monate)
United Kingdom
• Responsible for the look, tone and feel of the Rapha brand globally.
• Partnered with CEO and CMO on creating the brand direction and driving strategic initiatives.
• Initiated and implemented brand direction and creative direction for all of product.
• Designed Lifestyle Products to reposition its current Lifestyle position.
• Led the repositioning of the brand franchises and product architecture for long term growth.
• Re Established the innovation pipeline and calendar for short to long term success.
• Managed all led all product development teams including; innovation, materials and the in-house atelier.
• Implemented brand expression guidance to steer all creative and external partners across all touch points.
adidas
Vice President, Creative Director - Brand Expression
Januar 2021 - Juli 2023 (2 Jahre und 6 Monate)
91074 Herzogenaurach, Germany
• Responsible for the look, tone and feel of the adidas brand across all visual touch points.
• Partnered with CCO on brand positioning and label narrative for Sport, Sportswear and the Originals labels.
• Transformed the adidas brand to creating a stronger impact with the reduction to 2 brand marks.
• Directed all agency partners to ensure the work is consistent across all brand, label and categories.
• Set the standard for creative excellence, driving high-impact content for global campaigns and product launches.
• Created all identity work for athletes, retail and product so it has one unified visual look.
• Established and an in house agency that set the brand expression for all labels, product and retail.
• Managed all operational and creative strategies for in-house work that was delivered on time and within budget.