Beschreibung

I build high-impact marketing strategies that elevate brands and drive measurable results. With 14 years of experience in integrated marketing across APAC, EMEA, and the UAE, I specialize in data-driven approaches that harness the power of digital, social, and traditional channels. My expertise spans leading campaigns for the Sports, Automotive, and Technology sectors, ensuring seamless execution and consistent brand impact.

I excel in managing comprehensive 360° marketing initiatives — from influencer partnerships to integrated cross-channel execution. My proven track record includes transforming high-volume content output into scalable, long-term intellectual property that drives measurable brand growth.

I have successfully led large-scale campaign operations, including the production and deployment of 1,800 content pieces within 75 days — averaging 24 pieces per day — ensuring consistency, performance optimization, and audience impact at scale. My strategies have generated over 2 billion views and delivered 17K+ follower growth across platforms, strengthening brand visibility and engagement.

For technology clients, I have also built performance-focused lead generation systems that consistently deliver 3–5 qualified leads per month, with successful conversion into paying customers — demonstrating my ability to drive not just awareness, but real business outcomes.

If you're looking for a strategic marketing leader who can elevate your brand, scale content ecosystems, and navigate complex business challenges with data-driven precision, let’s connect. I’m eager to explore how I can contribute to your growth and long-term success.

Branchenexpertise

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Deutsch
Grundkenntnisse

Arbeitsortpräferenzen

Vor Ort möglich

Düsseldorf (bis zu 50 km)

TCM Platform,
Business Partner (Client Servicing)
DIGITALAGENTUREN & IT-CONSULTING
September 2025 - Februar 2026 (5 Monate)
New Delhi, Indien
Global Portfolio Strategy: Owned the end-to-end marketing strategy and commercial execution for premier sports IPs, including International Cricket Council (ICC), ACC (Asian Cricket Council), Hockey India League (HIL), India Basketball League (IBL), and India Golf Premium League (IGPL). Integrated Campaign Management: Led full-funnel marketing campaigns combining ATL channels (TVC, OOH), large-scale brand launches and events, with localized digital marketing and influencer activations. IP Development: Transitioned traditional league coverage into original content formats, driving a "Big Is Back" narrative for the Hockey India League that secured 2 Billion+ social views. Commercial Growth: Directing marketing activations and branded content partnerships that drive fan life-cycle engagement and measurable B2C growth. Operational Leadership: Managing cross functional teams across design, content production, and live event execution to ensure consistent brand experience across all touchpoints. Campaign Management: Managed integrated campaigns reaching 480M of users across digital and social ecosystems.
Social media Digital stratergy Facebook Marketing
WPP,
Senior Director (Business Lead)
November 2021 - Juni 2025 (3 Jahre und 7 Monate)
Strategic Advisor & Client Leadership: Managed end-to-end client relationships for global brands including Suzuki, GSK, Coca-Cola, and Uber, transforming creative campaigns into performance-driven marketing strategies. Led campaigns that generated over 1.7 billion digital impressions/views, increased audience engagement by 35%, and delivered measurable ROI across multiple markets. Acted as a regional strategic advisor for global and regional clients on creator partnerships, platform strategy, and influencer performance measurement. 360° Brand Strategy: Developed and executed integrated brand strategies for both B2B and B2C audiences using a 360° marketing approach. Leveraged technology, AI tools, audience insights, and trend analysis to improve campaign efficiency and brand positioning, contributing to follower growth of 15K+ and increased brand search interest by 15% for sponsor campaigns. Influencer Operations & Agency Governance: Directed influencer marketing operations and agency collaborations from strategic briefing to campaign execution, managing partnerships with 100+ influencers and creators across industries. Established campaign success frameworks, reporting systems, and best practices for regional and global teams while ensuring brand consistency, operational efficiency, and high-impact campaign delivery.
IPG (Interactive Avenues),
Group Head (Content & Innovation)
August 2019 - November 2021 (2 Jahre und 3 Monate)
Multidisciplinary Leadership: Built and scaled a high-performing content and creator marketing team, fostering an agile culture focused on experimentation, innovation, and long-term brand growth. Global Brand Management: Led content creation, website management, SEO, content planning, ORM, and performance analytics for a global technology and entertainment brand. Performance & Growth: Designed social media content strategies that significantly increased engagement and audience interaction. IP & Format Innovation: Created a strategic roadmap to test new tools, digital formats, and platform features to enhance user experience and ROI, moving beyond standard content to unique brand IP. Operational Excellence: Managed a diverse team of content creators, editors, and social media specialists while overseeing agency and vendor relationships to ensure high-quality, on-time delivery. Strategic Stakeholder Alignment: Collaborated closely with creative, operations, and finance
teams to align campaign goals with budgets and timelines. Data-Driven Optimization: Utilized advanced performance analytics and consumer insights to continuously optimize targeting, content output, and overall campaign effectiveness.