Rich Edwards

DEPT | Currently supporting DEPT on both B2B and B2C performance assets for their client OpenAI & ChatGPT. Brought in as a to help their paid social team develop new campaigns across Meta, Google, and CTV leveraging generative AI.

Blizzard | I was brought in to help develop and create a series of social and paid performance ads for some of their most popular IPs.

Amazon | Working with a great agency partner, I was tasked with creating over 11 K global performance assets to showcase Amazon's second annual book sale. We not only delivered killer ads, but also contributed to their rebrand and created a robust toolkit for future performance and UI ad library.

The Juice | This early childhood development learning app contracted me to help refine their mobile app UI/UX, brand guidelines, and create a performance forward marketing playbook centered around high-performing social content. Road-mapped out their GTM and retention marketing materials across META and Google.

Creative Leadership | Lead copywriters, designers, & art directors in creative development on all performance marketing capabilities (agency wide). Introduced and integrated a 360° marketing funnel as a new product offering to existing client campaigns.

Strategy & Data Development | Connected media insights team and senior leadership to develop holistic and data-driven creative approaches on dominantly social forward channels like Google and META. Generated long-term creative & distribution strategies for our largest clients, including test and-learn approaches to optimize creative. Drove 89% CAC and scaled asset output by 170%.

Creative Leadership | Led a team of 35 including media buyers, consumer insights, strategy, copy, art, production, and design (in several different global markets: MENA, LATAM, Europe, Scandinavia, & APAC).

Strategy | Created a scalable 360° marketing toolkit with biweekly, localizable, plug-and-play creative performance forward programs. Oversaw two rebrands out of our 12 global brands, and 2 global sub-brands. Lots of test and learn optimization across various markets and demos.

Clients &