Rachit Pandey

During my tenure at Essity, I was heading Digital and Data Strategy, leading global eCommerce strategy, MarTech, and analytics across all brands. My focus has been on driving measurable commercial growth; for example, I deployed a Consumer Data Platform (CDP) that increased conversions by 30% , optimized our MarTech ecosystem to generate roughly 30% in incremental DTC sales , and implemented a marketing automation/CRM system to optimize marketing. To stop data fragmentation, I launched a centralized Identity and Consent Hub as a single source of truth for all 1st-party data, breaking down silos to ensure centralized data for seamless activation, analytics, and AI purposes. Additionally, I spearheaded the company's AI transformation by leading a 30-member cross-functional team to pilot over 30 generative AI marketing projects. I now leverage this experience to combine analytical depth with commercial strategy, helping clients drive P&L impact and turn consumer intelligence into measurable growth.

During my time at Adidas Global HQ, I led analytics strategy and implementation across the Digital Brand Commerce organization. Operating as a trusted advisor to Business Unit Heads, I built a central consumer journey analytics framework that integrated touchpoints across web, social, paid media, and CRM to provide a unified view of digital performance. To drive actionable business outcomes, I designed end-to-end measurement models linking campaign investments to conversions, and spearheaded A/B testing and media optimization initiatives to increase eCommerce sales and improve user experience. Furthermore, I managed a global team of 14 analysts and led executive data storytelling sessions to align marketing objectives with ROI expectations. This experience solidified my ability to translate complex digital data into strategic, cross-functional growth initiatives for multinational brands.