Priyali Patra

• • Led enterprise-wide Veeva Promomats Document Workflow transformaƟon across 5 European markets, conducƟng stakeholder workshops to reƟre deprecated object lifecycles, co-designing streamlined workflows with enhanced funcƟonality, and ensuring adopƟon through comprehensive documentaƟon and train-the trainer programs.

• • Execute large-scale ETL operaƟons handling 1M+ records across Salesforce objects while maintaining data integrity, regulatory compliance, and system upƟme for criƟcal pharmaceuƟcal operaƟons

• • Manage end-to-end Veeva CRM plaƞorm operaƟons including Events Management, KAP, MCCP, Medical CRM, Survey Management, VMOCs, and Account/Product Management, serving as primary technical contact for mulƟ-country stakeholder teams

• • Drive complex third-party integraƟon (SpotMe, Veeva Link, MicrosoŌ Outlook/Teams, Tucania) coordinaƟng across IT, security, and business teams to ensure seamless data flow and system interoperability

• • Led digital events management plaƞorm integraƟon supporƟng 250+ aƩendees across hybrid events in mulƟple countries, managing SpotMe implementaƟon from requirements gathering through post-go-live support

• • Oversee territory alignment and user provisioning in Veeva Align while managing content alignment across VAlign, Promomats, and CRM plaƞorms

• • Design and deliver role-based CRM training programs and Advanced Coaching Reports, enabling field teams to maximize plaƞorm adopƟon and performance across diverse European market

• • Owned Veeva CRM and Promomats plaƞorm operaƟons for 100+ MSLs across 5 countries, maintaining business conƟnuity while delivering prioriƟzed enhancements through structured stakeholder engagement, Jira backlog management, and CAB governance

• • Deployed SSO and MDM (Intune) for seamless mulƟ-applicaƟon experience, enforcing centralized authenƟcaƟon and eliminaƟng unauthorized device access risk while coordinaƟng with IT security and master data teams

• • Implemented survey management funcƟonality enabling MSLs to capture HCP feedback in real-Ɵme during visits (eliminaƟng 15-minute manual creaƟon and post-visit transcripƟon from notebooks), acceleraƟng insights delivery and improving data quality

• • Led ON24-to-Salesforce integraƟon for commercial and medical event tracking across mulƟple countries

• • Designed and maintained object lifecycle and workflow configuraƟons in Veeva Promomats, ensuring regulatory compliance and efficient content management

• • Conducted business requirement workshops translaƟng use cases into technical epics and user stories, leading Scrum ceremonies and ensuring alignment between business stakeholders and delivery teams

• • Configured and enhanced Salesforce Experience Cloud (Community Cloud) for a pharma client, updaƟng 15+ community sites across countries.