Pooya Malek

Leading corporation, travel agency and tour operator segment's experience vision through out the entire customer journey in col laboration with product owners, category managers and engineering team. (web and mobi le)

Conducted business needs, user research, flows, wireframes, and high-fidel ity mockups for a brand new group travelling tool, resulted in a 12% increase in conversion rates within the forecasted timeline ( i.e. 60 days).

Led IS24 location analysis product experience by applying methodological approaches in close collaboration with users and business stakeholders, resulted in 240 new subscriptions during one product cycle.

Developed the IS24 design system by defining new components, interaction design documentation, and guidel ines resulted in beter and consistent product development.

Led site-wide sale events' UX strategies, the latest of which was the 2018 Black Friday Sale. Implemented customer-centric browsing experience, which resulte d in a 14% increase in conversion rate and 10% decrease in bounce and exit rates.

Crafted category merchandising playbooks in col laboration with business leads and other designers to evolve and iterate hol istic merchandising strategy, based on user research, competitive analysis, and data mining. This project contributed to +15% higher visitation to category and product pages.

Designed a product finder tool as part of customer's flow for pre-order functional ity which resulted in a 23% increase in conversion rate and higher product discovery.