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Malt Strategy
Malt Strategy
Pablo I.PI

Pablo I.

Freelance Creative Director & Copywriter

800 €/Tag
Berlin, DE
8-15 Jahre
Storytelling
Concepting
Creative Direction
Social media
Creative

Durchschnittliche Reaktionszeit: 1h

Über Pablo

Creative Director & Senior Copywriter with 10+ years of experience creating international campaigns for brands like BMW, Volkswagen, Telekom, Spotify, and Netflix. I specialize in bold creative concepts, sharp copywriting, brand storytelling, and global campaign toolkits across film, digital, social, OOH, CRM, and YouTube. I also support startups and agencies with brand consultancy, tone of voice, localization, and creative mentoring. Based in Berlin, working remotely across markets.

  • Spanisch

    Muttersprachlich oder zweisprachig

  • Englisch

    Muttersprachlich oder zweisprachig

  • Katalanisch

    Verhandlungssicher

  • Französisch

    Konversationssicher

  • Portugiesisch

    Grundkenntnisse

Vor Ort möglich
Berlin (bis zu 50 km)

Projekt- und Berufserfahrung

  • PIU&Co
    Freelance Creative Director & Copywriter
    Januar 2025 - Heute (1 Jahr und 5 Monate)
    Berlin, Deutschland
    • • Leading creative direction, concept development, and copywriting for international brands and agencies. Collaborating with Telekom, Spotify, Netflix or Phenogy among others.
    • • Providing brand consultancy and creative guidance for startups and emerging businesses.
    • • Collaborating with universities such as ESERP Barcelona on creative workshops and mentoring sessions.
    • • Developing original creative projects and narrative concepts in writing and voice-over.
    Storytelling Creative Direction Creative Concepting Copywriting
  • Monks
    Creative Lead & Copywriter
    April 2022 - November 2024 (2 Jahre und 7 Monate)
    Berlin, Germany
    • • Led the global campaign for BMW i4 and 4 Series, overseeing creative direction and execution across online and tailored social channels.
    • • Directed multidisciplinary teams of designers, producers, and strategists in Lisbon and Cape Town to deliver large-scale productions.
    • • Guided and mentored interns through a structured program, providing constructive feedback on writing and creative concepts.
    • • Developed global campaign toolkits ensuring content could be adapted and localized by markets worldwide.
    • • Collaborated with clients and stakeholders to refine copy and maintain alignment with brand voice and strategic priorities.
  • DDB Germany
    Senior Creative Copywriter
    Mai 2019 - März 2022 (2 Jahre und 10 Monate)
    Berlin, Germany
    • • Spearheaded campaigns for Volkswagen including the ID.5 launch and ID.4 world reveal at IAA, producing high-impact content for global channels.
    • • Partnered with visual artists (e.g., NONOTAK) to deliver innovative campaign storytelling.
    • • Produced content across social, YouTube, and display, ensuring consistency across brand touchpoints.
    • • Created proactive awareness campaigns for Reporters Without Borders during COVID-19.
    • • Managed localization of creative assets for multiple European markets.
    • • Created and adapted CRM content to align with brand tone and market needs.
Gesamte Berufserfahrung von Pablo ansehen

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Ausbildung und Abschlüsse

  • Cert. Creativity & Conceptualization
    Brother Escuela de Creativos
    2017
    Cert. Creativity & Conceptualization
  • B.A. Advertising &
    Universitat Internacional de Catalunya
    2017
    B.A. Advertising &
Ausbildung und Abschlüsse von Pablo ansehen

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