Über Olaf
As an interim-manager at Go eCommerce, I help brands, retailers, and OEMs optimize their digital sales and marketing strategies for profitability and customer satisfaction. I have over 20 years of experience in B2C/DTC ecommerce, online marketing, web analytics, and operational excellence, working with clients across consumer, fashion, and sport industries.
My core competencies include marketplace implementation and growth management, retail media, C-level advisory, team enablement, international roll-outs, performance marketing, CRM, and agile marketing. I also conduct due diligence for digital businesses and support them in achieving their goals. I am passionate about delivering value to my clients and staying ahead of the latest trends and innovations in ecommerce.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Vor Ort möglich
München (bis zu 50 km)
Projekt- und Berufserfahrung
- Go eCommerce (Ref.: STIHL, LOWA, Leonardo, cosnova brands: essence & catrice, Scout24, flyeralarm)OwnerFebruar 2012 - Heute (14 Jahre und 4 Monate)Munich, Germany"hands on"- optimization of digital sales & marketing for B2B / B2C for profitability / bottom line; due diligence for digital businesses; C-Level advisor; interims-management; program management; ecommerce for brands, OEMs and retailers; re-org & enabling of teams; internationalization; set-up & enhancement of digital & performance marketing / mobile activities, CRM as well as B2B lead generation; marketplace integration; web analytics and KPI definition. References: STIHL, Klingel, LOWA, AutoScout24, ImmobilienScout24, Flyeralarm, babywalz, ALDO, Thalia, Amer Sports (Salomon, Wilson, Atomic, Mavic Suunto), Sportarena, Oberalp Group (Salewa, Dynafit), Allplan, ESCADA
- GLASKOCH B. KOCH JR. GMBH & CO. KGInterim-Manager for Webshop and Digital MarketingJuli 2023 - Heute (2 Jahre und 11 Monate)Bad Driburg, NW, Germany
- RollerbladeConsultant for Digital Sales Channels in EuropeJuni 2023 - Heute (3 Jahre)ItalyExternal consultant for the development of digital sales channels in Europe. Estimation of business opportunities and capabilities needed.
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Ausbildung und Abschlüsse
- Diploma, Sports Economics (Sportökonomie)University of Bayreuth1996Diploma, Sports Economics (Sportökonomie)
- European Master of Sport ManagementNorthumbria University1994European Master of Sport Management