Mike Emrich

• Executed project management strategies to support short-term (1- 5 months) and new clients, delivering content, data, digital media, digital advertising, and technology services to drive brand awareness and organizational growth

• Leveraged expertise to create a strategic direction for marketing content for the launch of Impact, ServiceNow's newest product line, and collaborated with account managers and copywriters to develop a company rebrand, pitching directly to the client

• Performed investigative research to fill out 3C's strategic marketing framework for 2 different clients, Go7 aviation collective and Lenovo, leveraging research to identify gaps in the competitive landscape and provide a strategic direction

• Developed a strategic direction for revamping the marketing content for Uber for Business and established marketing architecture for Uber Easts while updating marketing collateral, partnering with account managers and copywriters to prepare and pitch to the client

• Collaborated with internal digital marketing team and creative art directors, performing strategic research focusing on digital improvement for Nike's lifecycle marketing and delivering insights for improvement

• Analyzed audio logo landscape and delivered strategic insights and guidance concerning Ring Central's audio logo rebranding project, presenting findings directly to the Chief Branding Officer

• Assessed email marketing data from various individual campaigns, gathering strategic insights for monthly and quarterly business reports, as well as supporting data-driven decision-making for future testing for the Meta (Facebook) Portal devices

• Served as Independent Consultant while actively pursuing an MBA, providing strategic guidance and advice for various start-ups

• Collaborated with Outschool, an online education platform, addressing the exponential growth because of the COVID-19 pandemic, focusing on developing a playbook around international growth to expand into non-English speaking countries

• Developed a strategic go-to-market playbook and implemented a global expansion program, generating a 136% average increase in new signups, 96% new buyers, and a $12.2K average increase in incremental new bookings WoW using Facebook ads

• Created multiple marketing channels and established global marketing funnel, supporting launch of the innovative ESL pilot program

• Delivered projects focused on product development and marketing consulting, including creating go-to-market strategy for ICOMPAAS, cloud infrastructure compliance startup, and guiding founder of startup to establish product market fit within real estate

• Recruited to oversee properties and projects for the firm's most significant private investment client, directing multiple construction projects, remodels, and capital improvements, maintaining budget requirements, utilizing high-level problem-solving and adaptive agile product management to achieve success

• Oversaw a portfolio of 400+ residential, commercial, and mixed-use units, leasing 200+ units and generating $425K in revenue