Über Marcela
I am a Marketing Coordinator with a robust background in content creation and implementation across various social media channels. As a well-organized and competent professional, I excel in delivering daily engaging social media posts and videos that adhere to strict branding guidelines concerning visual branding, tone, and voice. My excellent client communication skills and meticulous attention to detail ensure that every campaign resonates with the target audience and achieves the desired outcomes.
In addition to crafting compelling social media strategies, I also specialize in producing newsletters and creating straightforward graphic designs that complement digital marketing materials effectively. I thrive on evaluating and monitoring social media performance, conducting in-depth market research, identifying industry trends, and leveraging these insights to optimize content creation strategies. My ability to seamlessly integrate all these elements makes me a vital asset to any marketing team, driving engagement and enhancing brand presence across all digital platforms.
Spanisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Grundkenntnisse
Vor Ort möglich
Berlin (bis zu 20 km), Hamburg (bis zu 10 km), Frankfurt (bis zu 10 km)
Projekt- und Berufserfahrung
- El Mundo BostonProject Manager – Sales & Strategic OperationsPRESSE & MEDIENSeptember 2025 - Heute (9 Monate)Boston, Vereinigte StaatenIn this role, I ensured that sales processes were streamlined, deadlines were met, and the sales team had the resources, tools, and structure needed to achieve revenue goals.My key responsibilities were:
- Acted as the primary operational and project management support for the CEO regarding sales initiatives.
- Tracked, monitored, and reported on sales team performance, deadlines, and project milestones.
- Developed, documented, and maintained SOPs for sales processes and workflows.
- Prepared and managed presentations, sales reports, and analytics for internal and external stakeholders.
- Collaborated with the sales team to identify bottlenecks and provide solutions to improve efficiency and outcomes.
- Manage and coordinate the sales team reporting to this role, ensuring follow-up on leads and accountability for pending opportunities.
- Assisted in the hiring, onboarding, and coordination of additional sales support staff.
- Coordinated cross-functional initiatives and internal communication between teams to ensure alignment with strategic objectives.
- Supported strategic planning for upcoming events, campaigns, and sales initiatives, ensuring all deadlines and deliverables are met.
- Facilitated follow-up with prospective clients and opportunities, ensuring accountability and visibility for the sales team.
- Smart Solutionator GmbHSales & MarketingLOGISTIK & SUPPLY CHAINApril 2024 - Juli 2025 (1 Jahr und 3 Monate)Stuttgart, DeutschlandSocial Media Content Creation: Develop diverse content tailored to each platform (including images, posts, and videos) that aligns with the Client's specific branding strategy and goals.Newsletters: Design engaging newsletters for the Client's subscriber list, ensuring content is both informative and aligned with the overall marketing strategy.Graphic Design: Create and manage simple yet effective graphic design templates for various marketing materials, keeping brand consistency.Analytics: Diligent monitoring, recording, and reporting on key performance metrics across social media channels to track the success of initiatives and campaigns.Strategy Building: Develop comprehensive social media marketing strategies utilizing analytics insights and current market trends to ensure effectiveness and reach.Social Media Engagement: Actively engage with the online community, respond to queries promptly, and foster increased engagement through thoughtfully curated activities and interactions.Events: Attending international events and producing content on-site. Supporting business developments, executives showcasing products, and engaging booth visitors.Administrative support: Drafting emails, issuing contracts, processing invoices, and supporting the VP on administrative tasks.
- EITEP InstituteSocial Media ManagerENERGIEMärz 2024 - Juni 2025 (1 Jahr und 3 Monate)Hanover, DeutschlandMy main duties as the social media manager involved creating content that driveed user engagement. I accomplished this by developing and executing social media campaigns for both LinkedIn and X that generated significant user impressions and helped improve brand awareness.Additionally, I was responsible for developing and maintaining social media policies and guidelines to ensure consistency and quality across all channels. This allowed to maintain a strong and recognizable brand identity.I was in charge of content creation and publication, ensuring that content was delivered to the audience on time and of high quality. I was responsible for writing social media copy and designing various social media pieces to reflect the brand's message and keep the audience engaged.
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Ausbildung und Abschlüsse
- Bachelor of Science in MarketingUniversidad Autónoma del Caribe2021Postgraduate Degree, Marketing
- Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support ServicesUniversidad Autónoma del CaribeBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services