Magdalena O.

• Leading Marketing and Operations teams, aligning acquisition, retention and overall customer journey

• Working closely with the CEO to translate company goals into operational plans, KPIs and execution across teams

• Rebuilding performance marketing setup to improve efficiency, structure and scalability across channels (Google, Meta, Bing)

• Owning cross-functional collaboration between Marketing and Engineering, especially around automation, data flows and tracking

• Managing key strategic projects with external partners, including Performance Marketing and CRM improvements, B2B marketing setup, brand refresh and internationalisation

• Introducing AI-driven tools and workflows to improve team efficiency and decision-making

• Driving operational improvements across processes such as partner onboarding, feed management and system monitoring

• Recruitment, development, and management of a marketing team, up to 15 people (performance and brand marketing managers, including: SEM, Price Comparison, Display/Retargeting, Native Ads, Paid Social, Organic Social, Newsletter, SEO, Influencer Marketing, Offline Marketing: TV, OOH, Print, Collaborations)

• Development and implementation of a multi-market strategy for acquisition and retaining customers online and offline

• Development and implementation of a marketing strategy for new product launches

• Setting and monitoring KPIs to optimize marketing effectiveness and sales goals (CRR, GSOV)

• Conducting mar-tech implementation (attribution model, GA4, data visualization)

• Hiring and managing external agencies

• Budget and P&L management

Summary:

Supporting digital-first brands, startups, and scale-ups across Europe in defining and executing data-driven growth strategies. Combining hands-on marketing leadership with strategic consulting, I focus on building scalable acquisition and retention frameworks that align with business goals, customer needs, and measurable performance outcomes.

Key Focus Areas:

Growth & Go-to-Market Strategy

Funnel Optimization and Conversion Rate Improvement

Brand Positioning and Market Expansion

CRM, Retention, and Lifecycle Marketing

Data, Analytics & Attribution Frameworks

Interim Leadership, Team Development & Coaching

Selected Engagements:

eBay Inc. (Full Time, 2019) – Supported launch of Catch by eBay, leading acquisition and retention marketing; additionally contributed to strategic acquisition planning for core eBay audiences.

MYCS GmbH (Full Time, 2020) – Joined initially as a marketing consultant; transitioned into full-time role as Head of Marketing after 1 month

Various Startups (Part Time, 2020–2025) – Advised founders and marketing teams on go-to-market strategy, growth planning, analytics setup, and international expansion.