Lucas Jones

• Owned full-funnel growth strategy across EMEA and North America for Trace One's PLM platform serving food and beverage, retail, and cosmetics manufacturers.

• Generated €12m ACV booking pipeline for the Sales team in 2025 across enterprise and strategic mid-market accounts.

• Achieved 38% lead-to-SQL conversion within 30 days across Tier 1 and Tier 2 priority accounts using an integrated mix of email, content, paid social, and LinkedIn ads.

• Built a partner and field-led webinar engine that delivered 90% lower cost-per-SQL than trade shows and a 40% SQL conversion rate across senior FMCG and manufacturing audiences.

• Collaborated with Sales and Product to define vertical-specific value propositions and produce deal acceleration content including ROI calculators, technical data sheets, and whitepapers.

• Built and optimised full lifecycle journeys in HubSpot covering lead scoring, MQL to SQL handoff, nurture programs, and campaign attribution reporting.

• Rebranded ecolytiq's climate engagement platform through data-driven repositioning, delivering updated messaging, a revised go-to-market narrative, and streamlined sales enablement materials used across the new business team.

• Developed vertical-specific messaging, competitive analyses, and persona-level sales collateral to accelerate adoption of the platform by financial institutions integrating climate data into banking apps.

• Produced the full suite of outbound and partner content including pitch decks, website copy, customer case studies, and technical documentation.

• Partnered with product managers to align roadmap priorities with market feedback and institutional buyer requirements.

• Led content strategy and creation, analyzing e-commerce data for performance insights and competitor comparisons to optimize content for retailers.

• Developed and executed comprehensive content marketing campaigns (blog posts, webinars, social media) to increase brand awareness and drive lead generation.