Beschreibung

As a brand and marketing strategist, my mission is to help businesses make their mark, particularly those driving innovation in health and wellbeing. My expertise lies in pinpointing your unique value proposition and communicating it effectively to your audience, transforming interest into engagement, and engagement into growth.

I bring to the table a strong blend of creative insight and analytical thinking, a product of my experience across a spectrum of clients—from startups to established corporations. My aim is to create marketing strategies and campaigns that not only drive brand awareness and sales but also make a lasting impact.

Brand & Marketing Professionalization:

Assist companies preparing for key milestones, such as upcoming funding rounds
Assess the current brand and marketing situation to identify strengths and gaps
Facilitate a holistic co-creation process to define a clear direction
Develop actionable strategies and ensure alignment through effective internal communication

Strategic Expansion Support:

Guide companies entering new markets, targeting new user groups, or launching new products
Adapt and refine existing brand and marketing strategies for optimal alignment with new goals

Early Stage Support:

Co-develop Minimal Viable Brand together with new founder - special rates apply!
Find company name

Consumer Insights:

Conduct direct consumer research to inform brand and marketing strategies

Interim Leadership:

Step in as an interim marketing leader to provide direction and stability during transitions, such as hiring for senior positions

Implementation Oversight:

Ongoing project management or strategic oversight to ensure in-house teams and external partners (e.g., agencies) deliver high-quality outcomes

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher

Arbeitsortpräferenzen

Vor Ort möglich

Berlin (bis zu 50 km)

Contro
Consultant Brand & Community Building (web3 / SocialFi)
Januar 2025 - Heute (1 Jahr und 5 Monate)
Berlin, Germany
This was a client project in the field of brand and marketing. Due to confidentiality, I can’t share specifics here, but I’d be happy to provide more context and insights in a personal conversation.
Markensinn
Brand + Marketing Consultant | Founder Berlin Office
BERATUNG & AUDITS
November 2019 - Heute (6 Jahre und 7 Monate)
Main projects on LinkedIn!

As a brand and marketing strategist, I specialize in helping businesses identify their unique value proposition and effectively communicate it to their target audience. With a background in branding, marketing, and business strategy, I bring a unique blend of creative and analytical thinking to every project.

I have worked with a range of clients, from start-ups to established corporations, and have helped them to create and execute successful marketing campaigns that drive brand awareness, engagement, and sales. My approach is holistic, taking into account the broader business goals and objectives, as well as the needs and preferences of the target audience.I am driven by a passion for helping businesses succeed and a belief that strong branding and marketing is crucial to their success.

Whether I'm developing a brand strategy from scratch, revamping an existing one, or executing a specific marketing campaign, I bring a fresh perspective and a focus on results. I'm always looking for new opportunities to help businesses achieve their marketing and branding goals. Get in touch to discuss your current challenges!
Lisa Schwarz - Brand & Marketing Consultant
Brand & Marketing Expert | Digital Health | web3 / blockchain | D2C
November 2019 - Heute (6 Jahre und 7 Monate)
Berlin, Germany
Brand & Marketing Professionalization:
Assist companies preparing for key milestones, such as upcoming funding rounds
Assess the current brand and marketing situation to identify strengths and gaps
Facilitate a holistic co-creation process to define a clear direction
Develop actionable strategies and ensure alignment through effective internal communication Strategic Expansion Support:
Guide companies entering new markets, targeting new user groups, or launching new products
Adapt and refine existing brand and marketing strategies for optimal alignment with new goals Due Diligence for Investors:
Support venture capital firms in assessing acquisition or investment targets by conducting comprehensive brand and marketing evaluations Early Stage Support:
Co-develop Minimal Viable Brand together with new founder - special rates apply!
Find company name Consumer Insights:
Conduct direct consumer research to inform brand and marketing strategies Interim Leadership:
Step in as an interim marketing leader to provide direction and stability during transitions, such as hiring for senior positions Implementation Oversight:
Ongoing project management or strategic oversight to ensure in-house teams and external partners (e.g., agencies) deliver high-quality outcomes