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As a passionate strategic planner with a sharp eye and strong research skills, I help organizations to achieve their goals by developing effective communication strategies.
My expertise in strategic planning is built upon a foundation of strong analytical skills paired with empathy and curiosity for different industries and target groups.
Starting my career at Jung von Matt, I had the chance to work for for clients big and small, national and international. I gathered lots of experience working for FMCG brands and analyzing market and consumer trends.
Today as a freelancer I work for advertising agencies and market research companies. I enjoy the process of deep diving into new industries and target groups with each project while keeping a pragmatic approach wherever necessary.
more about me and some cases on
Projekt- und Berufserfahrung
- SelbstständigStrategic PlannerSeptember 2021 - Heute (3 Jahre und 4 Monate)Kolbermoor, BY, GermanyDeveloping communication strategies for medium-sized companies. Researching and analyzing markets as well as target groups to find the right approach for successful and effective communication. + Social Media, Content and Channel Strategy + Employer Branding + Target group analysis + Brand Models and more
- Jung Von Matt/Neckar GmbHStrategic PlannerMärz 2019 - November 2019 (8 Monate)Stuttgart, Germany
- Jung Von Matt/Neckar GmbHJunior Strategic PlannerNovember 2016 - März 2019 (2 Jahre und 4 Monate)Stuttgart, Germany
Externe Empfehlungen
Ausbildung & Abschlüsse
- Kreativkonzepter / Creative ConceptJvM Academy2016Kreativkonzepter / Creative Concept
- Bachelor of ArtsUniversität Passau2015Bachelor of Arts - BA, Kommunikation und Mediastudien