Laura M

Aligned cross-functional teams with market trends to sharpen strategic positioning and competitive advantage. Built scalable acquisition workflows, significantly increasing engagement and conversion efficiency. Led data-driven growth initiatives, optimizing resource allocation and decision-making accuracy. Prioritized product features based on user feedback, directly elevating adoption and customer satisfaction. Synced marketing campaigns with sales goals, boosting lead quality and accelerating sales cycles.

Exceeded targets by 110% through strategic pipeline management and high-value opportunity qualification. Increased average deal value via cross-selling initiatives and close alignment with Customer Success. Led complex C-Level negotiations, securing long-term contracts and strengthening market positioning. Optimized HubSpot CRM data, ensuring 100% forecast accuracy and pipeline visibility for leadership. Mentored the sales team in advanced objection handling, directly contributing to reduced churn rates.

Coached sales partners on sales psychology and closing techniques to boost overall performance. Drove revenue growth within the existing portfolio using data-driven upselling strategies. Collaborated with Product & Marketing teams to deliver tailored, customer-centric solutions.