Lasse Annola

Current Role: Transforming HPUK Group into a new product organization while managing Inntravel's digital products.

Collaboration: Working closely with stakeholders from C-level to specialists to drive technological maturity.

Products Managed: Inntravel Digital, including Website, CMS, Back Office Booking System, and Customer Trip Management Tool.

Built and managed a roadmap with a cross-functional team, ensuring a high level of delivery.

Established and managed a cross-functional product development team and their priorities.

Scoped and managed the integration of a complex group-wide booking system.

Improved knowledge to create a data-driven development environment.

Created visibility for website business and customer behavioral data.

Assisted HPUK Organization in understanding and executing effective discovery processes.

Created and managed a delivery pipeline during the transition from projects to product.

Committed to fostering a culture of continuous improvement, mentorship, and transparency within product teams.

I tend to pick up decisions that need to be made to move forward and try to collaborate with key people to draw decisions in discovery and if needed in delivery.

Role Desc:

Mix of Product Manager, Product Owner, Data Analyst, Engineering Manager, Management Consultant

Product Process Management:

Created and implemented product processes for multiple brands.

Managed roadmaps and product processes for various products.

Data-Driven Development:

Established data-driven product development processes and capabilities.

Introduced A/B testing to enhance product performance.

Developed and integrated tracking processes as part of the development lifecycle.

Customer Insights:

Created transparency and understanding of customer needs and behaviors.

KPI Improvement:

Drove initiatives to improve key KPIs, achieving double-digit improvements.

Implemented incremental improvements to reach conversion targets.

Released a renew customer account & brand refresh

Product Visibility:

Created visibility into product performance and its pulse.

Strategic Support:

Supported management in group strategy development.

Assisted management in recruitment efforts.

Aided management in creating company-wide objectives.

Co-Founder of RND Works Consulting Agency.

Nutshell: Pragmatic Product Development & Leadership. Software developer background.

Built & lead digital product teams in a business & user-centered way. Professional in digital product development and the product life-cycle management in small & large scale organizations. Used data-driven collaborative product development to create measurable success. Operated with international teams from Helsinki, Portugal & Brazil.

Managing RND Works key accounts with strong customer satisfaction & sales figures. New business development in Berlin.

Serving as board member of RND Works Oy.