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Lana Lutz

Markenstrategie und Kommunikationsdesign

Kann in folgende Städte reisen: Berlin

  • 52.517
  • 13.3888
  • Unverbindlicher Tarif 480€ / Tag
  • Berufserfahrung 7 Jahre und +
  • Antwortrate 100%
  • Antwortzeit 4h
Angebot einholen Es handelt sich um ein unverbindliches Angebot, bei dem Ihnen noch keine Kosten entstehen. Der Auftrag startet erst, wenn Sie das Angebot eines Freelancers annehmen.

Verfügbarkeit bestätigt

In Teilzeit, 4 Tage die Woche

Angebot einholen Es handelt sich um ein unverbindliches Angebot, bei dem Ihnen noch keine Kosten entstehen. Der Auftrag startet erst, wenn Sie das Angebot eines Freelancers annehmen.

Standort und Mobilität

Standort
Berlin, Deutschland
ist bereit beim Kunden vor Ort zu arbeiten
  • Berlin und im Umkreis von 50km

Auftragspräferenzen

Auftragsdauer
  • ≤ 1 Woche
  • ≤ 1 Monat
  • 1 bis 3 Monate
  • 3 bis 6 Monate
  • ≥ 6 Monate

Checkliste

  • Die unterzeichnete Malt Freelancer Charta

    Die Charta lesen
  • Geprüfte E-Mail-Adresse

Sprachen

  • Deutsch

    Fließend/ Muttersprache

  • Englisch

    Verhandlungssicher

  • Japanisch

    Grundkenntnisse

  • Französisch

    Grundkenntnisse

Kategorien

Fähigkeiten (47)

Lana in wenigen Worten

Creative brand specialist and strategic designer. Analytical thinking and empathic leadership skills. I develop sustainable and economic solutions for you.

As an initial product designer, I love to design aesthetically valuable and user-friendly products. Building on this, I expanded my knowledge during my master's degree and my work as a freelancer in brand management. I appreciate extraordinary experiences with products, brands, and services myself. Thus I want to use my skills to offer customers the best possible user experience from idea to usage.

My experiences so far: three-dimensional design, logo & packaging design, art direction, web design & implementation in various CMSs, monitoring of SEO and SEA, creating brands and brand strategies, conception of on- and offline marketing campaigns, performance marketing, conception of videos, organisation of trade fairs and events, project management, team coaching and product development.

With my extensive knowledge and my ability to quickly familiarize myself with unknown topics, I can work independently on tasks as well as professionally lead and coach team members.

"I am burning to find solutions and make the best possible out of the given. My passion is beauty. My heart is beating to co-create a better world."

What I love: cooking, surfing, snowboarding, music, dancing, art, minimalism
What interests me: natural sciences, psychology, sustainability, philosophy, other cultures
What I appreciate: honesty, profound conversations, reflection

Check out my website:

Projekt- und Berufserfahrung

Lana Kono UG Design & Product Development

Beratung & Audit

Consultant Brand Strategy & Design

Berlin, Deutschland

Januar 2020 - Heute

I am supporting companies to be more efficient and thus successful in product development, communication design and marketing. Therefore we are defining the core brand values, creating awesome products and setting up the structure to spread the word about it to as many people as possible. With my experience in design, marketing and entrepreneurship I know the challenges and will find a solution.

www.lanakono.de

PlantaCorp GmbH

Creative Team Lead

Hamburg und Umgebung, Deutschland

Juni 2018 - Januar 2020

building a team including designers, marketers, web designer; coordination of external service providers, concept for full redesign of the brand, concept and realization of a new product line to target new markets, brand identity and strategy for 2 brands (B2B and B2C), product development, marketing strategy, implementing company culture internal, organizing events, responsible for all online distribution channels (Shop, Amazon, eBay, Alibaba) www.plantacorp.com www.actinovo.com

PlantaCorp GmbH

Art Direction & Marketing in Teilzeit

Hamburg und Umgebung, Deutschland

August 2017 - Januar 2020

print, web, fair organization including creating and building furniture www.plantacorp.com www.actinovo.com

several companies

Freelancer

Januar 2008 - Juni 2018

Product Design, Brand Strategy, Communication Design (Print, CI, UI, Web), Design Management

L2K

co-founder

Januar 2016 - Juni 2016

self employed

Fair- and Congresshostess

Februar 2003 - Oktober 2014

promotion, sales, team lead

Klüber Lubrication

Graphic Design Freelancer

Österreich

April 2012 - Juni 2014

creating digital banners, layouting brochures, illustrating www.klueber.com

Giacomo International Food GmbH

Graphic Design & Designmanagement Freelancer

Januar 2012 - Januar 2014

put product ideas into finished products, benchmarking, packaging, print, web, managing other creatives

NTS New Technology Systems GmbH

Product Design Freelancer

März 2013 - November 2013

research, survey analysis, conceptualizing, creating drafts for a concept store, 3d modeling, technical drawings www.ntsretail.com/

quadesign partner ag

Product Design Intern

September 2010 - Januar 2011

market research, conceptualization, sketching drafts, 3D modeling, model making, graphic design

Krawatte.net - United e Commerce

Photoshop retoucher

Hannover und Umgebung, Deutschland

März 2009 - November 2009

photoshop retouching, product descriptions

Colani Design Germany GmbH

Model Making Intern

Karlsruhe, Deutschland

Juli 2007 - August 2007

fiberglass resin modeling, grinding, filling, disassembly of car interior, painting www.colani.de

Ausbildung & Abschlüsse