Über Kseniia
Strategy consultant with 7+ years of experience at PwC and as an independent consultant. Have 3+ years of marketing-focused experience. Key industries are Retail, FMCG, Health & Beauty, Real estate. Currently work mostly in the Middle East and CIS countries.
Russisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Grundkenntnisse
Vor Ort möglich
Vienna (bis zu 50 km)
Projekt- und Berufserfahrung
- PEM strategySenior ConsultantBERATUNG & AUDITSMärz 2024 - Mai 2024 (3 Monate)Riad, Saudi-Arabien- Growth strategy development for the top-2 commercial real estate developer in KSA- Primary consumer research, incl. 12 in-depth interviews, mystery shopper in 9 malls, analysis of 2,500 Google reviews, quantitative survey for 500 respondents- Mall tenant mix analysis and optimization- ‘White space’ analysis and roll-out potential identification- E-commerce opportunities identification and assessment
- PEM strategySenior ConsultantBERATUNG & AUDITSOktober 2023 - Januar 2024 (4 Monate)Riad, Saudi-Arabien- Growth strategy development for the top-1 restaurant group in KSA, across 4 casual dining and fast casual restaurant chains- Primary consumer research, incl. mystery shopper in 22 restaurants and quantitative survey for 500 respondents- Menu mix analysis and optimization
- Bluered GlobalManagerBERATUNG & AUDITSAugust 2023 - September 2023 (1 Monat)Almaty, Kasachstan- Data collection and in-depth analysis across 4P (product, place, price and promo) for the top-5 carbonated drinks producer / distributor in Kazakhstan, across 3 key brands- Development of strategic recommendations on distribution, pricing, and consumer- Calculation of price elasticity and identification of optimal price for top SKUs
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Ausbildung und Abschlüsse
- MSc MarketingWU (Wirtschaftsuniversität Wien)2024
- BSc EconomicsThe Higher School of Economics2014