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Katrin Horstkemper

UI Designer | Senior Art Director

Kann in folgende Städte reisen: Berlin

  • 52.517
  • 13.3889
  • Unverbindlicher Tarif 640€ / Tag
  • Berufserfahrung 7 Jahre und +
  • Antwortrate 100 %
  • Antwortzeit 1h
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In Teilzeit, 1 Tag die Woche

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Standort und Mobilität

Standort
Berlin, Deutschland
Ist bereit bei Ihnen im Büro zu arbeiten, in
  • Berlin und im Umkreis von 20km

Auftragspräferenzen

Auftragsdauer
  • 1 bis 3 Monate
  • 3 bis 6 Monate
  • ≥ 6 Monate
Branche
Möchte lieber nicht:
Verteidigung & Militär

Checkliste

Reputation

Sprachen

  • Deutsch

    Fließend/Muttersprache

  • Englisch

    Verhandlungssicher

  • Spanisch

    Grundkenntnisse

Kategorien

Fähigkeiten (22)

Katrin in wenigen Worten

Hi, nice to meet you.
My name is Katrin and I am a UI designer with a background of over 10 years in branding.

Due to this, I have a deep knowledge in communication and empathy with various national and international customers. In the project teams I led, I longed for design solutions that were tailored to their respective target group. That's why I know how to support a brand and strengthens its appearance. I have worked in agencies and on the corporate side – for national and international clients. This experience helps to provide an overall impression and know-how that not only focuses on the product, but also on the overall design of the brand in the market.

As a natural result, this took me to UI Design.​​​​​​​ Starting point of my work is my fascination to really understand users pain points and their needs. Diving into user interviews and user testing from early stage on is the essential to end up with product design that solves problems and help users to simplify their lives.


MY SKILL SET
— Web and mobile app design
— UI Elements and Hierarchy
— User-centred design
— User Research
— Creating Personas
— User Flow Diagrams
— Wireframes
— Prototyping
— User Testing, A/B Testing
— Graphic Design
— Editorial Design
— Typography

If you would like to discuss a project, feel free to drop me a line.
Also, feel free to view my portfolio: katrin-horstkemper.de

Portfolio

Projekt- und Berufserfahrung

Brand Pulses

Beratung & Audit

Senior Art Director /Creative Director  - Als Freelancer

Berlin, Deutschland

Mai 2020 - Heute (1 jahr und 8 monate)

Creative Lead for various projects, based strategy of the brands

Sample:
"trao" – a project to promote the productive exchange between Berlin universities and Berlin companies and organizations as well as the "est".

The "est" (European School Templin) or the former Joachimsthalsche Gymnasium is a unique place where, from an educational tradition that is over 400 years old, a new, innovative and - above all - European model of education will emerge over the next few years in the truest sense of the word "will go to school".
visuelle Identität Markenentwicklung Visuelle Markenführung Logoentwicklung Farbwelt Präsentationen Designberatung Entwicklung von Kommunikationsmitteln Icons

medneo GmbH

Medizin

Senior Art Director

Berlin, Deutschland

Oktober 2016 - Heute (5 jahre und 3 monate)

Defining the visual basement and appearance of medneo as professional brand: through defining standards, processes were simplified which saves company and their employees from wasting time and money.

Sample:
1) With access to letters and presentation templates, employees complete their work faster and retain the brand guidelines

2) Signages of diagnostic centers can be planned and commissioned by anyone, as it is based on modular design system

3) Patients recognize the medical staff based on corporate fashion and therefore experience a professional examination environment

minigram – Agentur für Markendesign

Kunst & Handwerk

Senior Brand Designer / Design Lead

Berlin, Deutschland

April 2012 - September 2016 (4 jahre und 5 monate)

· Working with international clients (Triumph, Gore, Sandoz)

· The redesign underlines the visual consistency of the brands within the Gore Fabrics Division on all levels while keeping the globally known key assets GORE -TEX  and GORE -WINDSTOPPER  in terms of
their leading market position at the same time. Therefore the consumer could finally recognize all family members, which benefits from the two popular ones.

Sample:
1) A styleguide representing the simplified brand architecture and reduced design elements on all touchpoints enables other agencies, partner etc. to integrate Gore Fabrics brands correctly and strengthen their awareness

2) All brands of Gore Fabrics Division are in line with using created Gore Headline font for headlines and a harmonious color range to individualized each of the brands.

3) Design systems of using same heights for badges that needs to be used from agencies/productioners all over, simplified working with CD and reduced sources of errors and prevents from lacking ledgibility.

kleiner & bold GmbH

Kunst & Handwerk

Designerin

Berlin, Deutschland

September 2011 - Februar 2012 (5 monate)

Bruce B. corporate communication GmbH

Kunst & Handwerk

Junior Art Director

Stuttgart, Deutschland

September 2010 - Mai 2011 (8 monate)

Ausbildung & Abschlüsse

Zertifizierungen