Über Johannes
Marketing with Substance & Impact – from Brand Love to Partner Excellence
I am a marketing professional with over 9 years of experience driving B2C and B2B initiatives across brand activation, retail marketing, and partner enablement.
At Red Bull, I spent three years leading regional marketing for Northern and Southern Germany, covering event management, brand building, and community activation.
After that, I moved into the tech industry: at Microsoft, I first worked as Retail Marketing Lead, managing co-marketing campaigns with partners such as Adidas, Henkel, and Rewe – from strategy to execution at the point of sale.
I then served as Partner Readiness & Influence Lead Central Europe, overseeing more than 20 countries. In this role, I managed a team of 30+ people, developed partner activation strategies, handled large-scale budgets, and ensured measurable impact across the market.
Core expertise:
Partner Marketing, B2C & B2B, Brand Activation, Retail & Trade Marketing, AI (Artificial Intelligence), Event Marketing, Evangelism, Go-to-Market, Channel Readiness, Team Leadership, Budget Management, Performance Marketing, Insights & Market Analysis,
As a freelancer, I bring all this experience with one clear goal: to create measurable impact. I look forward to collaborating on exciting projects together.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Grundkenntnisse
Vor Ort möglich
Hamburg (bis zu 50 km)
Projekt- und Berufserfahrung
- Arctic WolfSenior Partner Marketing SpecialistDIGITALAGENTUREN & IT-CONSULTINGFebruar 2026 - Heute (4 Monate)Senior Partner Marketing Specialist with a focus on EMEA. Responsible for planning and executing partner marketing campaigns across the full funnel – from awareness to conversion.Leading cross-functional projects with Sales, Channel, Field Marketing, and external partners. Driving initiatives such as dormant partner reactivation campaigns, partner incentive programs (GameChangers), and regional Win Wire communication formats.Creating content, email campaigns, and landing pages (Marketo), while optimizing performance based on Salesforce insights. Close collaboration with international teams to localize global strategies for EMEA markets.
- MicrosoftPartner Readiness & Influence Lead Central EuropeSOFTWARE-HERSTELLEROktober 2023 - März 2025 (1 Jahr und 5 Monate)Hamburg, DeutschlandResponsible for overseeing partner readiness and influence initiatives across DACH and CEE markets, covering over 20 countries. Leading the Field and Evangelism teams with over 30 members, ensuring strategic alignment and effective execution of initiatives.Key Responsibilities:• Strategic Budgeting & Planning: Overseeing the allocation and planning of influence budgets, developing investment plans for key programs, and aligning partner marketing strategies with regional growth objectives across diverse markets.• Execution of Store Experiences: Managing the setup and execution of in-store experiences for product launches, focusing on delivering impactful consumer engagement and maximizing brand visibility.• Team Leadership & Collaboration: Leading the Field and Evangelism teams while collaborating closely with other teams, such as PMMs and Key Account Managers, to ensure seamless communication, strategic alignment, and the successful delivery of initiatives.• Agency & Vendor Management: Directing agency management processes, ensuring efficient and effective execution of brand activations, merchandising efforts, and compliance measures tailored to specific market needs.• Performance Monitoring & Optimization: Monitoring campaign performance, analyzing key metrics, and refining strategies to maximize ROI and drive partner engagement across the region.• Training & Readiness Programs: Developing and managing comprehensive readiness and engagement programs to provide partners with the tools and knowledge necessary to drive sales and enhance the customer experience.• Insights and Market Analysis: Leading the analysis of partner performance, market dynamics, and customer behavior to adapt strategies and optimize market coverage and impact.
- MicrosoftRetail Marketing Lead GermanySOFTWARE-HERSTELLEROktober 2021 - März 2023 (1 Jahr und 6 Monate)Hamburg, DeutschlandIndustry Marketing, Retail & Consumer Goods, B2B• Marketing planning and execution – Develop and implement integrated marketing plans that are aligned with targeted business outcomes for the retail & consumer goods industry• Develop and execute Global Demand Center strategy that leverages frameworks and marketing technology to drive business priorities (e.g., customer growth, lead generation) via local marketing engines (e.g., digital, social, email, events)• Marketing Analysis – Analyze marketing performance and marketing spend reports to identify insights from data that can impact marketing and business planning decision making• Marketing Operations – Responsibility of marketing related budget with regard to execution of events and campaigns that are in line with the marketing plan• Review marketing activities against global policies and compliance standards (e.g., accessibility, privacy, security, and brand)
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Ausbildung und Abschlüsse
- Master of ScienceGeorg-August-Universität Göttingen2018Master of Science - MS, Marketing & Channel Management
- Bachelor of Business AdministrationFachhochschule der Wirtschaft (FHDW)2014Bachelor's Degree, Business Administration